Insurers’ rugby sponsorship puts a premium on giving staff kicks July 6, 2015 Admiral’s deal with Welsh Rugby Union breaks mould by putting employees first A recurring theme for the businesses sponsoring teams at this year’s Rugby World Cup is the increased exposure their brand can expect to receive from the international tournament. Yet directors at car insurance specialist Admiral will be just as concerned with [...]
French rugby ace Franck Mesnel is bringing his trademark flair to the off-field game June 29, 2015 Ex-Bleus star Franck Mesnel tells Joe Hall about his clothing brand Eden Park If there is one thing Franck Mesnel is hoping for from this year’s World Cup other than a France victory, it is lots of entertaining and attacking rugby. The former French fly-half’s fashion brand, Eden Park, is informed and influenced [...]
It’s not just official sponsors feeling a boost from 2015 Rugby World Cup factor June 22, 2015 Sport tour operator Gullivers expecting an uplift from this year’s tournament With an estimated 466,000 international visitors flocking to England for this year’s Rugby World Cup, companies with an interest in rugby do not necessarily need to have their names brandished on every stadium’s advertising boards to reap the benefits. Take Gullivers Sports [...]
Gilbert set to adopt 2015 Rugby World Cup centre stage and continue game’s evolution June 14, 2015 You all know the story. William Webb Ellis, with a fine disregard for the rules of the game and all that, picked up the ball and ran with it at Rugby School in 1823, thereby inventing the game of rugby football. We don’t have time to go into what happened to him after that, [...]
Rugby’s evangelist Brett Gosper sets sights on conquering new territories to grow sport’s appeal June 9, 2015 At the risk of taking hyperbole to new heights, it will be the biggest shock in the history of international sport if anyone other the usual suspects (you know who they are) find themselves in the final of this year’s Rugby World Cup. But the rugby playing field is changing and the likes of Samoa, [...]
Land Rover can be the driving force behind a memorable World Cup 2015 June 7, 2015 If it were possible for an inanimate sporting trophy to have a personality, then it’s probably safe to say that the Rugby World Cup itself, would currently be lying down in a darkened room screaming “not another selfie please.” The cup is meandering its way around Britain, going on display at more than 350 [...]
Why Toshiba still sees value in rugby after 60 years supporting the sport May 31, 2015 Japanese firm Toshiba sees the 2015 Rugby World Cup as a chance to build B2B connections IT’S THE nature of sporting events that, for all the hype in advance, and indeed while they’re taking place, before we know it they’re over and the carousel moves on to the next celebration and jamboree. The Rugby World [...]
Tapping into a priceless showcase for sport: MasterCard’s Mark Barnett wants the World Cup to pay off for rugby and his brand May 25, 2015 For those of a certain age, the day that Erica Roe streaked at Twickenham during an England-Australia rugby international is a sporting image to rival anything that the greats of that generation, from Duckham to Underwood, Beaumont to Carling, achieved on the field of play. For Mark Barnett, president in the UK and Ireland for [...]
How to build in a wow factor: One rugby-mad VP at Marriott is serious about using fun to strengthen its brand May 17, 2015 Until the late 1990s, Osama Hirzalla had barely seen a game of rugby. The vice-president of brand marketing and e-commerce at Marriott International was educated in the USA, and it wasn’t until he first experienced the Dubai 7s that he witnessed the sport, got the bug, and became so obsessed by it that he now [...]
How backing rugby helps to build a global head of steam May 10, 2015 Heathrow Express’s Fraser Brown looks to players’ speed on the field to win the high-speed rail link more conversions IF YOU are a lover of statistics, you’ll love this opening paragraph. Of the 50m passengers who arrive at Heathrow airport every year, around 20m travel immediately into central London. Of that 20m, nearly a third [...]