Bonds that tie Rhino Rugby to the game: Manufacturing firm talks red carpet appearances and re-engaging with Rugby World Cup 2015 September 6, 2015 We’ve all had those spoof office calls and when one of Reg Clark’s Rhino Rugby colleagues announced some years ago that “Warner Brothers, Los Angeles are on the line for you”, he naturally suspected a practical joke was in the offing. As it happened however, the call was real. Director, Clint Eastwood, was beginning [...]
Securing success: How security company G4S plays its part in a thriving Rugby World Cup 2015 August 31, 2015 In less than three weeks the Rugby World Cup 2015 will launch at Twickenham. Fans have been salivating for months at the prospect of the planet’s biggest and best teams convening on English soil, ready to pummel each other into the turf and showcase their skills to the world. There are one or [...]
Power play: How Duracell intends to capitalise on 2015 Rugby World Cup with ranking system August 23, 2015 A recent documentary on Britain’s double Tour de France winner Chris Froome, was subtitled “the untold story of power is the ability to go harder and longer than anyone else”. In the offices of Duracell batteries, the marketing team nodded sagely at each other. Power and longevity: their two watchwords. After all, that Duracell bunny [...]
Capitalising on sponsorship: Tissot’s president Francois Thiebaud on making the most of their rugby links August 16, 2015 When Jonny Wilkinson swung his cultured right boot through the ball that famous night in Sydney at the Rugby World Cup 12 years ago there were 26 seconds of extra time left on the clock. Seven weeks of furious action concluded with England’s poster boy delivering that late, killer blow to the tournament hosts Australia [...]
QBE’s David Hall on how insurers are the unsung heroes of major sporting events: “I like to think we are the glue that allows the World Cup to operate” August 9, 2015 For A few short weeks next month, England's rugby team will find itself at the centre of the sporting universe. The World Cup will provide nailbiting thrills and drama, established stars will shine, new stars will burst into life, and seminal moments will be etched into the sport’s history books. Amid this landscape of excitement, [...]
Canon targets decent exposure from Rugby World Cup project: How camera giant plans to capitalise on this year’s major sporting event August 2, 2015 It is one of the most infamous moments in British sport. It is 1982, it is Twickenham, and England are playing Australia at rugby. The players, however, are mere bystanders. Erika Roe had bunked off work that day, but as she later explained, she was “a little bored” by the spectacle in front of her. [...]
Accenture RBS 6 Nations app: Supporters reaping the benefit from rugby’s expanding digital revolution July 26, 2015 Technology gurus driving innovation which presents fans with new levels of interaction The explosion of social media in recent years has transformed human behaviour and interaction. Notably, it has changed the way we watch television, and live events. For many, it is no longer enough to be somewhere, watching something. It must be shared [...]
Capitalising on rugby fever to the max: MaxiNutrition’s Mark Morgan on a huge year for the sports supplement maker July 19, 2015 The carnival is around the corner. In a few short weeks, the spotlight will fall on England as it stages an event widely recognised as the third biggest sporting festival on the planet. The Olympics and football’s World Cup may dwarf all others, but for those associated with it, this autumn’s egg-shaped jamboree promises a [...]
Viagogo making a splash in secondary ticketing market July 13, 2015 Joe Hall catches up with London-formed firm ahead of this year’s Rugby World Cup For years, it was a humiliating ritual many a sport fan would suffer. Ticketless and desperate, your only hope of getting a cherished seat for the match was a shifty-eyed bloke near the stadium asking you to give up a [...]
Insurers’ rugby sponsorship puts a premium on giving staff kicks July 6, 2015 Admiral’s deal with Welsh Rugby Union breaks mould by putting employees first A recurring theme for the businesses sponsoring teams at this year’s Rugby World Cup is the increased exposure their brand can expect to receive from the international tournament. Yet directors at car insurance specialist Admiral will be just as concerned with [...]