Ollie Phillips: Private equity investment is the impetus rugby needs for short-term survival and long-term prosperity January 31, 2021 Private equity in rugby is back on the agenda, with the long-rumoured CVC Capital Partners and Six Nations deal now said to be imminent. Meanwhile, US buyout firm Silver Lake is keen to add a stake in the All Blacks to a portfolio that also includes Manchester City. All this will make some in sport [...]
Saracens announce four-year stadium and shirt sponsorship deal with StoneX and City Index January 10, 2021 Saracens have announced a major new sponsorship deal with financial services company StoneX Financial and its subsidiary City Index. The four-year agreement will see the club’s north London home named the StoneX Stadium. Trading platform City Index will appear on the front of the shirts worn by both Saracens’ men’s and women’s teams. Saracens’ men’s [...]
What to expect from sports technology in 2021 January 1, 2021 After the sporting chasm that was 2020, things are definitely looking up in 2021. In prospect are Olympics and Paralympic Games, football’s European Championship and the return of a plethora of iconic annual fixtures, such as Wimbledon, Royal Ascot and The Open. But as we embrace the new normal of live sport next year, what [...]
The Big Sport Quiz of 2020: How well were you following the action this year? December 22, 2020 Roll up, roll up: it’s City A.M.’s Big Sport Quiz of 2020! Yes, a lot of it was severely disrupted and most of it happened without fans present, but there was still plenty of vintage sport and some intriguing storylines to follow. So test your knowledge on our selection of questions covering all major sports [...]
England v France Autumn Nations Cup final tickets available by invite only and hospitality sold out December 1, 2020 Spectators are due to return to Twickenham this weekend when England host France in the Autumn Nations Cup final. The good news for England rugby fans is that 2,000 seats have been made available, including some hospitality places, for the game on Sunday. The bad news is that only a few tickets remain at the [...]
How to stage a limited capacity match in the Covid era, from socially distanced seating to ordering drinks November 25, 2020 Sports clubs across England are preparing to host limited-capacity events when lockdown ends next week, but Harlequins are one step ahead. The Premiership rugby club had 2,800 at their home, The Stoop, for a match against Bath in early September, as part of a nationwide pilot scheme. Here, Adrian Wells, chief marketing officer at Harlequins, [...]
Rhino boss Reg Clark on why rugby brand remains a good bet despite warehouse blaze and pandemic sales dip November 11, 2020 It is just as well Reg Clark, boss of rugby kit maker Rhino, is the level-headed type. Because 2020 has dealt the company the type of crunching blows that the world’s leading teams inflict on its scrum machines. Already braced for another dip in demand as many of its markets fell into second lockdowns, Clark [...]
The Week In Sportbiz: Premier League set to axe pay-per-view (for now), Formula E gets cosier with Extreme E, and Gosper gives US his World Cup vote November 6, 2020 Less than a month after its introduction, Premier League clubs are expected to ditch their unpopular pay-per-view service. Since debuting on 17 October, half of all games have been restricted to those willing to pay £14.95 a time. Fans groups protested the extra charges by successfully urging people to donate thousands of pounds to food [...]
The Week in Sportbiz: Rugby fans in ticket rush for Lions’ Japanese Test, plus Uefa’s Euro 2020 delay silver lining October 22, 2020 Demand for attending live sport remains very strong in the time of coronavirus, if the British and Irish Lions are anything to go by. Some 35,000 rugby fans have already registered interest in tickets for next July’s home Test against Japan, which was only announced yesterday, City A.M. has learned. That means Murrayfield’s 67,000 seats [...]
The Rugby World Cup has lessons for business September 27, 2019 After being dumped out of the 2015 Rugby World Cup early, England will be hoping to improve on their performance this time round in Japan. So far, the team has beaten both Tonga and the USA. It’s been a long wait for redemption – four years in the making – and, as well as their [...]