LaLiga boosts Premier League fight with record media rights deals December 1, 2025 Spain’s LaLiga has cemented its position as the closest challenger to the Premier League after announcing record domestic media rights deals worth more than £5bn. The figure for the 2027-32 cycle represents a nine per cent increase on the current contracts and, when combined with international broadcast deals, gives the rights a total value of [...]
Budget crackdown on football image rights ‘incredible’, say tax experts November 27, 2025 Chancellor Rachel Reeves has been accused of disproportionately targeting football for tax rises after the Budget laid out plans for a raid on image rights earnings. Top footballers benefit from setting up image rights companies which are taxed at a lower rate than their salaries, but the government says it will legislate “to ensure that [...]
Tottenham sign hair transplant partner Elithair to tackle lack of cover up top November 21, 2025 Tottenham Hotspur fans who have torn their hair out watching the club have been offered a solution after Spurs partnered with hair transplant clinic Elithair. Elithair has taken the hitherto unheralded title of Official Hair Treatment Partner, joining a roster of Tottenham sponsors that includes insurance giant AIA, kit maker Nike, crypto exchange Kraken and [...]
Premier League clubs to pay levy on overspend after approving new rules November 21, 2025 Big-spending Premier League clubs will pay a levy on any overspend as part of new Squad Cost Ratio (SCR) financial rules voted in for next season. At a shareholders meeting today in London, a vote to introduce SCR in place of the controversial Profitability and Sustainability Regulations (PSR) achieved the required majority. They rejected proposals [...]
Birmingham City’s 62,000-seat stadium with 12 chimneys and sky bar November 20, 2025 Birmingham City have revealed plans for a new 62,000-capacity stadium with 12 brick chimneys, a retractable roof and movable pitch. The stadium, when completed in time for the 2030-2031 season, will become the UK’s 8th largest, ahead of Anfield in the top 10. Knighthead Capital Management have appointed Heatherwick Studio and Manica Architecture for the [...]
Why tribes are everything in sport, but growing them is no easy task November 20, 2025 Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
Fans support Independent Football Regulator but unsure on remit November 19, 2025 The majority of fans back the new Independent Football Regulator but are divided on its remit, a new study has shown. Sport’s latest quango, the Independent Football Regulator, is up and running with a remit to make the English game more sustainable. Early plans suggest the regulator could have the power to force the sale [...]
Why brands can learn from sports teams about earning fandom November 18, 2025 Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah Hackett. Inflation, tough market conditions and uncertainty around the upcoming Budget are forcing us to make challenging financial choices. Two-thirds of consumers now say that price matters far more than it did before. Our loyalty [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]
Where do Premier League clubs go after betting sponsor ban? November 11, 2025 Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]