Premier League agree EFL funding deal which could be worth £1.5bn July 30, 2026 Premier League clubs have agreed for a new funding proposal to be put to the EFL, which could be worth £1.5bn. The agreement was decided upon on Thursday and was unanimous, with the Premier League stating that the deal is “long-term”, according to PA. Sky Sports previously said the deal will cover the next decade. [...]
Industry backs mooted Burnham plans for return of alcohol on football terraces July 29, 2026 Industry has backed mooted government plans to consult on allowing football fans to drink alcohol on the terraces for the first time in more than 40 years. Fans of clubs in the football league were barred from drinking in view of the pitch in the 1980s to stop football hooligans from fighting. But the Prime [...]
Overseas games: Will World Cup success force Fifa’s hand over divisive issue? July 29, 2026 Fifa’s staging of the World Cup in North America may have been a massive commercial win, but it might also have ramped up the pressure on world football’s governing body to make a decisive call on one of the game’s most contentious issues: domestic leagues taking matches to more lucrative overseas locations. The biggest ever [...]
Premier League and EFL set for summit with Football Regulator over new financial deal July 28, 2026 An end to one of the longest-running saga plaguing English football could be in sight after the Premier League and English Football League (EFL) stepped up talks over a blockbuster new financial redistribution deal. Premier League CEO Richard Masters and chair Alison Brittain and their EFL counterparts Trevor Birch and Rick Parry are expected to [...]
Leeds United investor buys majority stake in Spanish football club July 22, 2026 The co-owners of Leeds United have purchased a Spanish football club as they expand their multi-club empire. A.Gain – formerly IDC Ventures – have added to their minority shareholding in the Elland Road Premier League team with a majority stake in third tier Spanish side Real Zaragoza, based in Aragon. Real Zaragoza will become – [...]
Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor July 21, 2026 Fulham FC have followed Crystal Palace in signing up a tech and AI company as their front-of-shirt sponsor, ClickHouse, for the new Premier League season. ClickHouse is a US-based platform that crunches data for Meta, Tesla, OpenAI, Visa and Sony and replaces gambling brand SBOTOP as Fulham’s principal commercial partner. It comes as the Premier [...]
Everton facing early termination of Stake sleeve deal as ban looms July 15, 2026 Everton face losing a major sponsorship deal after the UK Government stepped up plans to ban any advertising of unlicensed betting companies. The Department for Culture, Media and Sport has launched a consultation on preventing any betting brand that does not hold a Gambling Commission licence from promoting itself through sponsorship or advertising in any [...]
Football ‘muddling through’ in face of growing ‘tensions’, says Boston Consulting Group July 15, 2026 Football is in danger of eating itself unless the sport comes together to address growing inequalities, a consultancy hired by the Independent Football Regulator has warned. Boston Consulting Group, which has worked with the IFR to produce the State of the Game report that will shape the regulator’s approach to English football, has today published [...]
Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal July 14, 2026 Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa. The Paul Kagame-linked tourism board concluded a sleeve deal with Arsenal last season after mounting pressure from fans but have now signed a £20m-a-year deal with, according to The Athletic. Unai Emery’s Aston Villa will [...]
SailGP, rugby and PJL: Inside the new £50m budget sporting asset class July 14, 2026 With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]