Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal July 14, 2026 Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa. The Paul Kagame-linked tourism board concluded a sleeve deal with Arsenal last season after mounting pressure from fans but have now signed a £20m-a-year deal with, according to The Athletic. Unai Emery’s Aston Villa will [...]
SailGP, rugby and PJL: Inside the new £50m budget sporting asset class July 14, 2026 With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]
Why do six Premier League clubs still not have front of shirt sponsors? July 13, 2026 Not so long ago it was unthinkable that a Premier League club would go into a new season without a sponsor on the front of their shirt. In recent years Chelsea and Nottingham Forest have made headlines for starting a campaign with a vacancy in that prime spot, precisely because it was such an anomaly. [...]
Liverpool upheaval as key figure leaves after multi-club expansion fails July 10, 2026 Liverpool’s ownership is set for a boardroom exodus with Fenway Sports Group’s chief of football heading for the door. Michael Edwards, who joined the club for a second time in 2024, will leave a year before his contract expires, having already served his notice period. It could mark a key domino in a series of [...]
Sky’s ITV takeover could be tonic for Premier League media rights value July 9, 2026 Sky’s proposed takeover of ITV is widely expected to mean more sport on free-to-air channels in the UK, but wider consolidation in the media market could also have a significant impact on the value of sports broadcast rights. A combined Sky and ITV would, if approved by regulators, create an even more powerful player in [...]
Manchester United issue major stadium update for ‘New Trafford’ July 9, 2026 Manchester United has issued a stadium update after being forced into some changes surrounding their New Trafford site. The new Old Trafford will sit approximately 350 metres north-west of the existing 74,000-capacity stadium, it was confirmed on Thursday, after the club said that it had snapped up a new 25-acre plot of land for their [...]
Brentford FC stadium to host rugby union franchise sevens finals July 8, 2026 Brentford will host another sporting event this year with the finals of the inaugural Ultimate Sevens rugby union competition set for a west London debut this September. The sevens tournament will conclude a four-leg series on Thursday 24 September at the Premier League club’s Gtech Community Stadium after events in three successive weeks in Madrid, [...]
Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestone July 8, 2026 Deloitte has forecast “challenges ahead” for European football clubs despite collective revenues surpassing the €40bn (£34bn) mark for the first time. Expansion of the Champions League and Uefa’s other club competitions was the key driver as aggregate revenues grew 13 per cent year on year in the 2024-25 season, Deloitte said. Teams also benefited from [...]
IFS and Chelsea reaffirm partnership but AI firm won’t be front-of-shirt July 6, 2026 Industrial AI firm IFS has reaffirmed commitment to its global partnership with Chelsea but will not remain the Premier League club’s front-of-shirt sponsor. IFS appeared on the front of Chelsea’s shirts for the latter part of last season, having signed a three-year contract with the US-owned West London side in February. But their expanded partnership, [...]
Football may not come home but US investors will still cash cheques here July 5, 2026 The US continues to invest in the English football pyramid. Matt Bonass gives his best shot at explaining why Football attracting money is not novel, but what has changed is the type of money, where the money has come from and the thinking behind it all. In a previous era club ownership was a passion [...]