Why Sunderland’s away kit legal row is a warning to all sports May 2, 2026 An artist is taking legal action against Sunderland over the design of the club’s away kit. Lawyer and IP expert Geoff Cunningham explains the dispute. Clubs, brands and sponsors are busy finalising kit launches, merchandise and commercial campaigns for next season and a summer of international football. But this week a dispute involving Sunderland AFC [...]
Death of Football Focus is a signal for every brand at the World Cup May 1, 2026 Brands will spend fortunes on this summer’s World Cup but they should heed the BBC’s warning when scrapping Football Focus, writes Amar Singh. I grew up with Football Focus. Saturday lunchtime, Bob Wilson in a grey suit, grainy footage of some Division Two ground in the rain. It was the traditional seat-warmer for a weekend [...]
How does a Pokemon card fetch £12m? Inside the lucrative world of rare trading cards April 30, 2026 The Pokemon and Matchattax cards you had when you were a kid could fetch big bucks now. From multi-million price tags to Premier League brand deals, Matt Kenyon digs into this unlikely new asset class. At a glance, it looked a bit like Comic Con. But in reality, Fort Knox would have been a better [...]
Newcastle United’s Saudi owners in town for stadium discussions April 29, 2026 Newcastle United’s Saudi Arabian owners are on Tyneside this week to discuss the future of St James’ Park and plans for a £100m boost. Whether the Premier League club redevelop their famous ground or build a new one in the adjacent Leazes Park remains a contentious point for the club’s ownership and fanbase. But a [...]
Brighton and Hove Albion to build new stadium next to Amex April 28, 2026 Brighton and Hove Albion have revealed plans to build a new stadium next to the Amex Stadium for their women’s team. The proposals are over two years in the works but the club released renderings of the stadium, which will be able to house 10,000 fans. And it will be the first purpose-built stadium for [...]
Everton line up CMC Markets as shirt sponsor in £30m deal April 28, 2026 Everton have struck a shirt-sponsorship deal with CMC Markets that will see the London-listed company replace crypto casino Stake.com as the club’s main partner next season. The agreement comes ahead of an imminent Premier League ban on gambling companies appearing on the front of their shirts and was first reported by Mark Kleinman of Sky [...]
Premier League growth rate swamped by American sports April 27, 2026 The Premier League’s growth rate was swamped by global rivals last year as American leagues continue to dominate revenue generation in sport. The Premier League’s $5.3bn in new revenue represented a 10-year compound annual growth rate of five per cent, but that was enough for just fourth in the Two Circles Sports IP Revenue League. [...]
Exclusive: Fabregas free to become Chelsea manager, says Como chief April 24, 2026 Como 1907 would not stand in the way of Cesc Fabregas leaving should the club’s manager be lured to the Premier League by Chelsea, their president has told City AM. Fabregas, who played for Chelsea for five seasons, is now coach of the Serie A club based on the banks of Lake Como and among [...]
NFL Draft: Premier League and Europe should adopt US system April 23, 2026 Veteran US sport agent Leigh Steinberg says European sport can learn a thing or two from the NFL Draft Manchester City’s winning four Premier League titles in the last five years is actually deeply problematic because when outcomes become predictable, fan engagement suffers. When the same clubs dominate year after year, the entire league’s commercial [...]
Roman Abramovich heads to European Court of Human Rights April 22, 2026 Roman Abramovich has headed to the European Court of Human Rights to challenge a criminal investigation into the Russian oligarch being carried out by authorities in Jersey. The former Chelsea FC owner has been under investigation for four years by the Channel Islands authorities in a move that has seen £5.3bn of his assets frozen. [...]