Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Exclusive: Two thirds of fantasy football fans to use AI for FPL August 14, 2025 As the Premier League returns, City AM can reveal that AI use is on the rise in fantasy football games. Fantasy Premier League and other virtual games will see millions of fans look for competitive advantages over their peers throughout the season. And new research by Virgin Media O2, shared exclusively with City AM, reveals [...]
Premier League: Is football the closest sport to perfection? August 14, 2025 Football never seems to go away. Between international tournaments, transfer sagas and pre-season tours, the game hums year-round. But last weekend’s EFL fixtures and this weekend’s Premier League matches mark something more definitive: the start of the new English season. The return of tribal loyalties, tactical debates, and the weekly rhythm that defines so many [...]
Exclusive: Seven in 10 think fans are being priced out of football August 14, 2025 Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for City AM can reveal on the eve of the Premier League’s return. Over 70 per cent of traditional football fans who have attended a match in the last 12 months have told City [...]
Spurs to play for £4.3m ahead of new Premier League season August 13, 2025 Tottenham Hotspur have the chance to bag €5m (£4.3m) in prize money as they face PSG in the Uefa Super Cup on Wednesday. Spurs are set to receive €4m (£3.4m) regardless of the result, but a win against the Ligue 1 champions would add an extra €1m (£0.8m) to the prize pot. The Uefa Super [...]
Chanel chief Leena Nair joins Tech Titans investor group at London Spirit August 13, 2025 Chanel chief executive Leena Nair has joined the Tech Titans group of investors who now own 49 per cent of London Spirit. The British-Indian executive was at Lord’s last week for the first game of this year’s Hundred competition between Spirit and Oval Invincibles after reaching out to Nikesh Arora, the chief executive of Palo [...]
Everton top Premier League table for fan engagement August 12, 2025 Everton are the best Premier League club for fan engagement, research shared with City AM reveals. The Fan Engagement Index 2024-25 has ranked The Toffees 10th in the country, making them the highest scoring club from English football’s top league. The Fan Engagement Index has been published by Think Fan Engagement (TFE) every year since [...]
Crystal Palace chance of appealing CAS decision possible but slim August 11, 2025 Crystal Palace’s legal options are limited after their loss at the Court of Arbitration for Sport, but they exist, insist top lawyers after the Eagles were relegated to the Europa Conference League on Monday. Despite sending a top team, headed up by co-owner and chairman Steve Parish, to the Court of Arbitration for Sport (CAS) [...]
Palace relegated from Europa League with Forest to take their place August 11, 2025 Crystal Palace’s relegation from the Europa League to the Europa Conference League has been decided after the Eagles lost their appeal at CAS. A club delegation, headed up by club co-owner and chairman Steve Parish, argued their case to the Court of Arbitration for Sport in Lausanne last week but the judgment set to be [...]
Premier League players could be paid in crypto as blockchain evolves August 11, 2025 Premier League football players could have their salaries paid for in crypto, a new report into the future of the blockchain suggests. After over £400m was spent in the 2024-25 sporting season on deals and sponsorships, it has been suggested that digital currencies could replace traditional payments for player transfers and salaries. In 2021 Spanish [...]