2025 must be the year of the partnership disruptor in sport December 29, 2024 Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]
Netflix Beyonce Bowl most streamed NFL game ever December 27, 2024 Streaming giant Netflix will be clinking glasses into the new year after breaking records with their NFL coverage on Christmas day. The so-called “Beyonce Bowl” between the Baltimore Ravens and Houston Texans, which saw the 32-time Grammy winner perform a half time show, pulled in a staggering 24.3m viewers according to US audience monitoring firm [...]
Netflix and FIFA sign landmark TV rights deal for Women’s World Cup December 20, 2024 The tournament marks the first competition to be acquired in full by Netflix, as the streaming giant looks to expand its sporting coverage.
Why Premier League has opened door to a ‘Netflix of Football’ November 25, 2024 Friday's vote could be a watershed moment that transforms the way the world’s most popular league is consumed around the world.
Ed Warner: Gold rush for athletes as sport venures into crazy territory November 21, 2024 Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
Paul vs Tyson: The Netflix drama bout to change face of streaming November 15, 2024 Dawn will be breaking over the London skyline on Saturday morning when Jake Paul and Mike Tyson finally get into the ring. The former Vine star Paul, 27, and Kid Dynamite himself, 58, will fight it out live on Netflix at the Dallas Cowboys’ AT&T Stadium having initially planned to touch globes in July before [...]
Jake Paul 10-1 career boxing record IN FULL November 15, 2024 Jake Paul could will face one of the biggest fights of his career tonight when he takes on Mike Tyson in Dallas. The American YouTuber may only have 11 professional fights to his name but tonight’s against the Kid Dynamite could eclipse any future bout. Paul has won 10 of his 11 professional fights. His [...]
Mike Tyson 50-6 career boxing record IN FULL November 14, 2024 Mike Tyson will be eager to put 19 years of retirement behind him when he takes on Jake Paul on Friday in Dallas. The American is fighting the YouTuber on Netflix despite not setting foot in the ring professionally since 2005. He has won 50 of his 58 fights and lost six. The other two [...]
Chocs away: Nestle brand signs record sponsor deal with Formula 1 November 11, 2024 The multi-year agreement will begin in 2025 and see KitKat designated as the official chocolate bar of Formula 1.
Martha Stewart Netflix documentary reveals surprising side to American icon November 5, 2024 Martha Stewart Netflix documentary review and star rating: ★★★★ Netflix have teamed up with a media mogul for the documentary Martha, chronicling the life and times of Martha Stewart. Coming from humble beginnings, the TV cook and personality would go on to become a national icon in the US before a criminal conviction forced her [...]