Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple Sport Business Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]
Billionaire Netflix co-founder Reed Hastings quits after earnings miss Media The billionaire co-founder and chair of Netflix has quit after the streaming giant’s weak financial outlook spooked the market. Reed Hastings, who co-founded Netflix 29 years ago, told investors he will not stand for re-election in June and will focus on philanthropy once he leaves the firm. The shock departure comes after the streaming giant [...]
Gucci, BYD, Netflix: Who replaces gambling on Premier League shirts? Sport Business The end of the Premier League season is in sight, and for some clubs it could spell a financial nightmare. Not because they’ll inevitably part with millions of pounds to bring in the world’s top talent, but because a key revenue stream could be left vacant come the start of next season. Premier League clubs [...]
Back of the Netflix: Sports content is fuelling wave of ad-funded streaming April 4, 2026 Owning live rights is no longer the only way for streaming platforms like Netflix to capture sports audiences, writes Chris Keenan. Could there be a way to engage sports audiences without the billions spent on traditional broadcast rights? It’s this thinking that appears to be shaping Netflix’s latest moves. Over the past year, the streaming [...]
Premier League +, VPN piracy and lessons from Norway and France March 28, 2026 The Premier League is built on its precious media rights but will its new streaming service be susceptible to the piracy that just scuppered a similar service in Norway? In less than five months’ time the Premier League will take one of the most significant steps in its history when it launches its own direct-to-consumer [...]
Rugby resists modern marketing but Les Bleus have created a blueprint March 24, 2026 The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]
Streaming surpasses free-to-air TV in key European markets, research shows March 19, 2026 Streaming has already surpassed linear television in key European markets, new research released this week shows. Fans now consume a larger share of sport via digital platforms than free-to-air television in Italy and Spain, with Iberian audiences watching around 40 per cent more of their sport through streaming services, according to Altman Solon’s Global Sports [...]
The Louis Theroux Manosphere doc is horrid, addictive viewing March 11, 2026 Louis Theroux: Inside the Manosphere review and star rating: ★★★★ There was a time when Louis Theroux could have done a documentary about paint drying and no one would have dared say anything bad about it. But then over the past few years some of his BBC films have felt like weaker rehashes of topics [...]
Williams F1 ‘competing with top 50 teams in sport’, says Kenyon March 4, 2026 Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
Paramount outguns Netflix for Warner Bros February 27, 2026 Paramount Skydance has emerged victorious in the months-long battle for Warner Bros Discovery, after Netflix refused to raise its offer for the Hollywood giant. The streaming group confirmed it would not match Paramount’s latest $31 (£23)-per-share bid, ending an $83bn pursuit that had threatened to reshape the entertainment sector. “We’ve always been disciplined, and at [...]