Lookahead: Ad tier to distract from falling Netflix subscribers October 17, 2022 Netflix’s new ad tier could act as the perfect distraction for falling subscribers, as the streamer gears up for its third quarter results tomorrow evening, analysts said. With Netflix estimated to add one million new signups globally in the latest quarter, Cowen & Co analyst John Blackledge said that heavier focus may be placed the new ad tier [...]
Netflix to launch new ad tier for £4.99 next month to win back subscribers October 13, 2022 Netflix has confirmed that its new basic ad-supported offering will launch next month, setting more frugal Brits back £4.99 a month. The new option will be an addition to existing plans, but will mean users who want to save a bit of cash will have to watch an average of four to five minutes of [...]
Netflix and counted: Streaming giant agrees for UK TV agency to measure audience October 12, 2022 Viewers will finally be able to get a glimpse into how many people are watching Netflix, with the US streaming giant set to join external TV ratings agency Barb (Broadcasters’ Audience Research Board). From November, viewing figures for the streaming giant will be reported by the organisation, which compiles audience measurement and TV ratings in [...]
Netflix banks £1.4bn from British subscribers as eyes turn to titan’s next results October 9, 2022 Netflix raked in almost £1.4bn last year from its British subscribers, in the first tranche of publicly issued figures for the country. The US streaming titan said it amassed £1.38bn in revenue for the year ending 31 December 2021, in annual accounts filed in London at the end of last week. After previously including UK [...]
Game on: Why Big Tech is betting big on gaming September 14, 2022 When Bill Gates said “content is king” back in 1996, he opened a can of worms that has become increasingly hard to contain. This content obsession has evolved in different ways in the last two decades, with the latest bet from Big Tech being on gaming. While the evolution of video games has been progressing [...]
Netflix teams up with Ubisoft in video game push September 11, 2022 Netflix have announced plans to team up with video gaming giant Ubisoft as the streaming giant expands its offering amid subscriber concerns. The streaming giant revealed this weekend that it would be working with the French tech firm to create three games based on the gaming ‘universes’ of Valiant Hearts, Mighty Quest and Assassin’s Creed. [...]
Netflix pushes forward with ads offering as new players continue to pile in September 5, 2022 Netflix is reportedly bringing forward the launch of its cheaper ad-supported tier as the streaming giant tries to keep hold of a dwindling subscriber base.
Disney takes online video crown away from Netflix as global streaming war heats up August 11, 2022 Entertainment giant Disney said late last night it has taken over streaming rival Netflix in the total number of subscribers for the first time ever. Having gained 14.4m subscribers to its Disney+ the franchise now maintains a 221m total subscriptions across its streaming offerings. This is compared to Netlfix’s reported 220.67m total global subscribers. It [...]
Brits forced to get more savvy with subscriptions amid tightened belts August 3, 2022 New data has shown two thirds (67 per cent) of Brits remain signed up to at least one digital or direct-to-door service, despite a dip in consumer spending on subscriptions overall.
Netflix loses nearly a million subscribers as the tumbling user count continues July 19, 2022 Netflix has lost nearly a million subscribers this quarter as the tumbling user count continues for the streaming giant. Announcing its second quarter results, the company said subscribers dipped by 970,000 April through June. The good news for Netflix was that the fall wasn’t as deep as first predicted back in April, and shares jumped [...]