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      Why sport fans got bored of influencers and forced brands into a mind shift

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Netflix

  • Australian Open: Seeds Iga Swiatek and Coco Gauff crash out while Felix Auger-Aliassime completes ‘Netflix Curse’

    January 22, 2023

    Fancied trio Iga Swiatek, Coco Gauff and Felix Auger-Aliassime crashed out of the Australian Open on Sunday as favourites continued to fall and the so-called “Netflix Curse” claimed its final victim. World No1 Swiatek suffered a surprise loss to Wimbledon champion Elena Rybakina, while seventh seed Gauff also succumbed in straight sets to her lower-ranked [...]

  • Netflix drama: Chief executive Reed Hastings quits as big leadership shake up underway

    January 20, 2023

    Netflix co-founder Reed Hastings has stepped down as chief executive but he is staying with the company as executive chairman. The American businessman said that Greg Peters will step up from COO to join Ted Sarandos as co-CEO of the company. Hastings said he is not ready to leave Netflix entirely but is taking more [...]

  • Ed Warner: Cricket has a membership dilemma

    January 19, 2023

    English cricket is braced to be declared institutionally racist. The results of an independent inquiry are imminent. The England and Wales Cricket Board is corralling the boards of the 18 first-class counties to prepare their statements of contrition. Quite what the hundred thousand-plus members of said counties will think is another matter, though. All but [...]

  • Netflix: Guidance this week to show whether share price jump can continue

    January 15, 2023

    Streaming giant Netflix’s share price has enjoyed a six-month recovery from summer lows and the Silicon Valley titan will give investors a sense of whether it is deserved when it updates markets on Thursday. Investors ditched the stock in numbers as the firm appeared to suggest it had reached a plateau on subscriber numbers in [...]

  • Sport on the TV: Football and rugby, plus Netflix and Apple documentaries

    January 13, 2023

    This weekend sees the return of Premier League football and European rugby, as well as a number of exciting sporting documentaries to feast upon. Here’s the five things to add into your sports schedule this weekend. Football: Tottenham v Arsenal, Sunday After a week of FA Cup and League Cup action the Premier League returns [...]

  • Six Nations and Netflix join forces for docu-series ahead of Championship

    January 12, 2023

    The Six Nations and Netflix have entered a partnership to produce a series based on the 2023 Championship, which begins next month. The news, which was exclusively revealed by City A.M. in October, will see fans taken into the world of Six Nations rugby and cover behind-the-scenes moments. Netflix announced the project alongside a second [...]

  • Kyrgios, Jabeur and Nadal: How Netflix’s Break Point looks to grow tennis

    January 12, 2023

    Tomorrow morning the latest sports docu-series goes live on streaming giant Netflix as Break Point – the tennis version of Formula 1’s Drive to Survive – offers a peek behind the scenes of the sport. Here’s what we learned from the series. Tennis’ special Ks Break Point grips you instantly, using Nick Kyrgios and his [...]

  • Best of 2022: Six Nations rugby in talks with Netflix over series

    December 27, 2022

    In October a City A.M. exclusive revealed talks between streaming giant Netflix and the Six Nations over a documentary series for the 2023 tournament. Article originally published on 19 October 2022. Six Nations chiefs are hoping to develop their fanbase through a new series set to be shown on streaming site Netflix. Rugby bosses have [...]

  • Ofcom should regulate Netflix, says Rishi Sunak after Harry-Meghan row

    December 19, 2022

    Rishi Sunak has proposed a change in law that would bring online streaming services like Netflix under Ofcom regulations. The Media Bill announced by the Boris Johnson government in May 2022 first suggested giving Ofcom regulation over streaming companies based overseas. Sunak has affirmed that there will be no change in this agenda. Currently, viewers [...]

  • Netflix banks on Harry and Meghan to bring the big bucks

    December 15, 2022

    Netflix is counting on the final three episodes of Prince Harry and Meghan Markle’s docu-series to give their viewership an end of the year bump. The online streaming service lost over 1.2 m subscribers in the first quarter of 2022, and its share prices had declined by over 60 per cent by October. Netflix had [...]

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