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mclaren

  • Reliable investment Formula 1 not yet reached value maturity

    Sport Business

    Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]

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  • Aston Martin F1 loses £190m in five years

    Sport Business

    Aston Martin F1’s most recent loss of £46m has pushed their cumulative five-year deficit to £190m. The Lawrence Stroll-owned Formula 1 team saw revenue rise by 16 per cent for the financial year to 31 December 2024 while cost of sales also rose. But the pit garage housing both Fernando Alonso and Stroll’s son Lance [...]

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  • Lando Norris’ side hustle back in the black

    Business

    Quadrant, the entertainment and gaming brand founded by McLaren F1 star Lando Norris, returned to the black before being sold, it has been revealed. The London-based business has reported a total equity of £152,365 for 2024, new accounts filed with Companies House show. It comes after it posted negative equity of £405,221 for 2023. The [...]

    Lando Norris is the founder of Quadrant. (Photo by Joe Portlock/Getty Images)
  • How do brands pick the right sport sponsorships?

    September 9, 2025

    Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]

  • F1: McLaren stake sale values team at record $5bn

    September 3, 2025

    McLaren’s 30 per cent stake sale values the Formula 1 team at north of $5bn, according to sources close to the deal. Majority shareholders Mumtalakat, the Bahraini sovereign wealth fund, and UAE-based investment group CYVN Holdings this week completed the purchase of all shares they did not already own to acquire 100 per cent of [...]

  • McLaren F1 team set for £3bn valuation after stake sale

    September 1, 2025

    McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]

  • Revolut leads $500m fintech push into Formula 1

    August 12, 2025

    Revolut, Airwallex and OKX are among global fintech giants turning to Formula 1 in a major advertising push. Fintech firms piled over $500m (£370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions. It comes as the average value of an F1 sponsorship deal climbed to over $6m [...]

  • McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity

    June 29, 2025

    On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]

  • Zak Brown admits cynically using Red Bull F1 Horner investigation

    April 2, 2025

    McLaren team principal Zak Brown has admitted to cynically using Red Bull’s 2024 investigation of Christian Horner to destabilise their Formula 1 rivals. Horner was accused of sending inappropriate messages to a Red Bull colleague, something he denied and was cleared of by an independent investigation last year. The news played a part in the [...]

  • Formula 1 prize money: Why constructors’ title trumps driver championship

    March 13, 2025

    In Formula 1, the glory always seems to belong to the driver who is crowned world champion. That is justified: the winner has usually earned the trophy and become the one to beat with a consistent season of quality results. But the reality is that for the majority in Formula 1 it is not the [...]

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