Lando Norris’ side hustle back in the black September 30, 2025 Quadrant, the entertainment and gaming brand founded by McLaren F1 star Lando Norris, returned to the black before being sold, it has been revealed. The London-based business has reported a total equity of £152,365 for 2024, new accounts filed with Companies House show. It comes after it posted negative equity of £405,221 for 2023. The [...]
How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
F1: McLaren stake sale values team at record $5bn September 3, 2025 McLaren’s 30 per cent stake sale values the Formula 1 team at north of $5bn, according to sources close to the deal. Majority shareholders Mumtalakat, the Bahraini sovereign wealth fund, and UAE-based investment group CYVN Holdings this week completed the purchase of all shares they did not already own to acquire 100 per cent of [...]
McLaren F1 team set for £3bn valuation after stake sale September 1, 2025 McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]
Revolut leads $500m fintech push into Formula 1 August 12, 2025 Revolut, Airwallex and OKX are among global fintech giants turning to Formula 1 in a major advertising push. Fintech firms piled over $500m (£370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions. It comes as the average value of an F1 sponsorship deal climbed to over $6m [...]
McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity June 29, 2025 On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]
Zak Brown admits cynically using Red Bull F1 Horner investigation April 2, 2025 McLaren team principal Zak Brown has admitted to cynically using Red Bull’s 2024 investigation of Christian Horner to destabilise their Formula 1 rivals. Horner was accused of sending inappropriate messages to a Red Bull colleague, something he denied and was cleared of by an independent investigation last year. The news played a part in the [...]
Formula 1 prize money: Why constructors’ title trumps driver championship March 13, 2025 In Formula 1, the glory always seems to belong to the driver who is crowned world champion. That is justified: the winner has usually earned the trophy and become the one to beat with a consistent season of quality results. But the reality is that for the majority in Formula 1 it is not the [...]
The British Motorsport Valley businessman taking Formula 1 by storm March 12, 2025 Have you watched a McLaren going around a Formula 1 track in recent seasons and thought you’d seen the sponsors changing? Spoiler alert: you have. Much is said about the success of Britain’s Motorsport Valley, an area of the country at the heart of Formula 1 – and wider racing – development, technology and entrepreneurship. [...]
McLaren W1 unwrapped: tech secrets of new hybrid hypercar March 4, 2025 Producing a worthy successor to the McLaren F1 and P1 is a challenge akin to, well, winning the F1 Constructors’ World Championship. McLaren has already achieved the latter, beginning the 2025 season as the Formula 1 team to beat. Will its new roadgoing flagship, the £2 million W1, also lead the field? With 1,275hp and [...]