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Lord Alan Sugar

  • Alan Sugar’s property empire returns to profit after huge loss

    November 25, 2024

    The Apprentice star Lord Alan Sugar’s property empire returned to the black during its latest financial year after recovering from a huge loss, it has been revealed. Amshold, the company which Lord Sugar holds his property investments, achieved a pre-tax profit of £932,000 for the 12 months to 30 June, 2024. The latest figure, revealed in [...]

  • ‘You’re fired’: The Apprentice star Lord Alan Sugar accused of treating Parliament with contempt

    September 5, 2024

    Lord Alan Sugar, the star of BBC One hit The Apprentice, has been accused of treating Parliament with “contempt”. The business tycoon was told “You’re fired” in a row over his long-running failure to take part in proceedings in the House of Lords. Lord Sugar was given a dose of his own boardroom medicine after [...]

  • Lord Alan Sugar invests in The Apprentice star’s business

    June 21, 2024

    Lord Alan Sugar has formally invested in the company run by a star of the latest series of The Apprentice.

  • The Apprentice: Former winner’s company once backed by Lord Sugar at risk of being shut down

    May 22, 2024

    A company set up by a former winner of The Apprentice and previously backed by Lord Alan Sugar is at risk of being forcibly shut down.

  • The Sunday Times Rich List: Alan Sugar climbs the ranks

    May 17, 2024

    Lord Alan Sugar is worth an estimated £1.082bn, according to The Sunday Times Rich List. The frontman for BBC’s smashit The Apprentice came in at 159th on the annual list, up from 165th last year. 

  • Alan Sugar’s Amshold profit rises as it pushes European expansion

    April 2, 2024

    Alan Sugar's company Amshold recorded strong profits last year as it grew outside the UK, with international sales rising to 40 per cent.

  • Lord Sugar buys back Amstrad brand name for new marketing agency led by grandson

    March 4, 2024

    Lord Alan Sugar has bought back the rights to the household name Amstrad, 17 years after selling it to Sky, for a new digital marketing firm led by his grandson.

  • Twiggy loses trademark battle against Lord Sugar-backed pet accessory firm, Twiggy Tags

    April 17, 2023

    Twiggy has lost a legal battle to stop a pet accessory business registering a trademark similar to the legendary model’s name, after Lord Sugar’s firm Trade Mark Wizards stepped in.  Dame Lesley Dawson DBE, better known as Twiggy, tried to stop a company that designs leads and harnesses for dogs from registering the trademark Twiggy [...]

  • Lord Sugar enjoys payout after selling stake in The Apprentice star’s business

    April 3, 2023

    Lord Alan Sugar has enjoyed a multi-million pound pay-out after selling his stake in a skincare business run by a former contestant on The Apprentice. The business magnate and TV personality cashed in after a £200,000 investment in 2011 in Tropic Skincare, founded by entrepreneur Susie Ma. He also acquired a 50% share in the [...]

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