Alan Sugar’s empire hails record profit despite falling sales Business A group controlled by The Apprentice star Lord Alan Sugar has posted a record profit despite falling sales, it has been revealed. Amshold Trading has reported a pre-tax profit of £10.8m for the 12 months to 30 September, 2024, up from the £8.4m it achieved in the prior period. However, new accounts filed with Companies [...]
Alan Sugar: The Apprentice star sells entire stake in recruitment firm Business Lord Alan Sugar has sold his entire stake in an engineering and technology recruitment agency which he has backed for more than four years. Hernshead Group was set up by Tom Johnson in 2019 who shortly afterwards persuaded Lord Alan Sugar to invest despite him not going on hit BBC One show, The Apprentice. Johnson [...]
‘Once you legislate, people will rebel’: Why a vibes-based WFH policy is working for Vitality insurance The debate-stirring issue of working from home (WFH) has never been far from the headlines so far in 2025. The likes of FTSE 100 giant WPP, Lord Alan Sugar and London Mayor Sir Sadiq Khan have all made waves with where they stand on the topic. Now Neville Koopowitz, the chief executive of health and [...]
Alan Sugar’s property empire returns to profit after huge loss November 25, 2024 The Apprentice star Lord Alan Sugar’s property empire returned to the black during its latest financial year after recovering from a huge loss, it has been revealed. Amshold, the company which Lord Sugar holds his property investments, achieved a pre-tax profit of £932,000 for the 12 months to 30 June, 2024. The latest figure, revealed in [...]
‘You’re fired’: The Apprentice star Lord Alan Sugar accused of treating Parliament with contempt September 5, 2024 Lord Alan Sugar, the star of BBC One hit The Apprentice, has been accused of treating Parliament with “contempt”. The business tycoon was told “You’re fired” in a row over his long-running failure to take part in proceedings in the House of Lords. Lord Sugar was given a dose of his own boardroom medicine after [...]
Lord Alan Sugar invests in The Apprentice star’s business June 21, 2024 Lord Alan Sugar has formally invested in the company run by a star of the latest series of The Apprentice.
The Apprentice: Former winner’s company once backed by Lord Sugar at risk of being shut down May 22, 2024 A company set up by a former winner of The Apprentice and previously backed by Lord Alan Sugar is at risk of being forcibly shut down.
The Sunday Times Rich List: Alan Sugar climbs the ranks May 17, 2024 Lord Alan Sugar is worth an estimated £1.082bn, according to The Sunday Times Rich List. The frontman for BBC’s smashit The Apprentice came in at 159th on the annual list, up from 165th last year.
Alan Sugar’s Amshold profit rises as it pushes European expansion April 2, 2024 Alan Sugar's company Amshold recorded strong profits last year as it grew outside the UK, with international sales rising to 40 per cent.
Lord Sugar buys back Amstrad brand name for new marketing agency led by grandson March 4, 2024 Lord Alan Sugar has bought back the rights to the household name Amstrad, 17 years after selling it to Sky, for a new digital marketing firm led by his grandson.