F1 to rival NBA and NFL teams valuations, predicts Aston Martin chief Sport Business Formula 1 teams are on course to rival top US sports franchises as the most expensive in the world following a boom in valuations, says Aston Martin F1’s commercial chief Jefferson Slack. This month’s sale of a minority stake in Mercedes F1 valued the team at $6bn (£4.6bn), while McLaren were valued at around $5bn [...]
Formula 1 and The Hundred offer lessons in governance for fragmented likes of rugby Sport Business To succeed, sports need governance structures that empower one entity to steer it, as in Formula 1, The Hundred and SailGP, writes Nevin Truesdale. The increasing commercialisation of sport has seen historical governance structures come under scrutiny. As in any business, governance structures are central to the ability to evolve in response to a changing [...]
Why Guenther Steiner bought a MotoGP team after F1 exit Sport Business Richard Coleman and Guenther Steiner appear to cut very different characters. Both former four-wheel racing bigwigs, Coleman was mainly in touring cars while Steiner’s cameo as Haas F1’s founding team principal saw him become a star of Netflix’s Drive to Survive. Now the pair have teamed up with Ikon Capital to acquire the Tech3 MotoGP [...]
Formula 1’s popular F1 Arcade signs first franchise deal after $130m raise September 3, 2025 Formula 1’s popular F1 Arcade product has this morning announced its first franchise agreement, with the viewing and gaming hub set to hit the Iberian Peninsula. F1 Arcade’s flagship location is at One New Change in St Paul’s, but the Formula 1 affiliated experiential hospitality offering also has sites in Birmingham, as well as Boston, [...]
F1 owner Liberty Media’s MotoGP deal creates motorsporting behemoth July 3, 2025 By the close of play today Formula 1 owners Liberty Media will finalise a £3.6bn deal to buy MotoGP. The agreement will see Liberty Media purchase 84 per cent of Dorna – in cash – in a deal which last week got approval from the European Commission. “We believe the sport and brand have significant [...]
Formula 1 owners to complete £3.6bn deal for MotoGP July 2, 2025 Formula 1 owners Liberty Media will complete a £3.6bn deal to buy MotoGP by the close of play on Thursday. The agreement will see Liberty Media purchase 84 per cent of MotoGP’s commercial rights holder Dorna – in cash – after it last week got approval from the European Commission. “We believe the sport and [...]
Formula 1 team owner sponsors MotoGP outfit in new deal January 28, 2025 One of the 10 Formula 1 teams set to compete in the 2025 season has agreed a sponsorship agreement with MotoGP team Pramac Racing. Alpine – whose F1 outfit boasts Pierre Gasly and Jack Doohan – will be a main sponsor of the Prima Pramac Yamaha MotoGP team. The French manufacturer – whose Formula 1 [...]
F1 owner Liberty Media CEO Maffei to step down after 20 years November 13, 2024 The chief executive of Formula 1 owner Liberty Media Greg Maffei will leave the firm after 20 years, it was announced on Wednesday. Maffei, 64, will be replaced by chairman John Malone, 83, on an interim basis but Maffei will continue on as a senior advisor until a replacement is found. “I have thoroughly enjoyed [...]
Chocs away: Nestle brand signs record sponsor deal with Formula 1 November 11, 2024 The multi-year agreement will begin in 2025 and see KitKat designated as the official chocolate bar of Formula 1.