LA is the future of sport and coming for London’s crown as global capital Sport Business LA offers a glimpse into the future for the sports industry as the city prepares for a starring role at the 2026 Fifa World Cup and 2028 Olympics, finds Frank Dalleres. Arriving at the Intuit Dome by driverless taxi and then using facial recognition technology to enter the home of the NBA’s LA Clippers (mobile [...]
LA Olympic Games passes $2bn in sponsorship deals Sport Business The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]
British basketball at war: GBBL proposes peace deal to BBF and SLB Sport Business The chief executive of the Great Britain Basketball League (GBBL) has moved to make peace with the existing clubs and the sport’s governing body following the 12-month civil war that has resulted in the men’s national team being suspended from international competition. In a letter sent to the interim chair of the British Basketball Federation [...]
Capitulation clearing Russia and Putin’s path to LA 2028 Olympics October 2, 2025 Vladimir Putin’s path to Los Angeles 2028 is being cleared, his war on Ukraine becoming normalised in the minds of the world’s sports administrators. Last week’s votes by the International Paralympic Committee to readmit Russia and Belarus are, to my mind, a shameful capitulation and represent a triumph for the warmonger. All eyes now on [...]
2026 World Cup: San Francisco and Seattle could lose games, says Trump September 26, 2025 US President Donald Trump has floated the possibility of moving 2026 World Cup games away from San Francisco and Seattle if the host cities are deemed to be unsafe. The first 48-team World Cup is being co-hosted with Canada and Mexico but will be held mostly in the US, with San Francisco and Seattle currently [...]
Squash riding Olympic wave as stars return to London for Classic September 4, 2025 The world’s best players are at Alexandra Palace this week as it stages the annual London Squash Classic. A packed house at the historic venue has been watching the sport’s leading names battle it out as squash is enjoying unprecedented momentum ahead of a long-awaited Olympic debut at the LA 2028 Games. London’s Georgina Kennedy, [...]
Union threatens LA Olympics strike and issues $5bn demand August 26, 2025 The 2028 Los Angeles Olympics has been threatened with strike action by a union demanding a $5bn investment in local housing. The Unite Here Local 11 union has issued a list of demands ahead of the next Olympiad, insisting their 32,000 members could strike over the Olympics if they’re not listened to. They have asked [...]
Cricket’s dirty secret: Unpaid players, rogue officials and bad governance August 13, 2025 In many ways, these are heady days for cricket. A return to the Olympics in LA in 2028 promises to take a sport with pockets of fervent support to new audiences; The Hundred has shown the game’s appeal to deep-pocketed investors; and the recent series between England and India delivered thrills and spills in the [...]
Venice Beach and Universal Studios in LA28 Olympic Games venues April 16, 2025 Olympic triathlon champion Alex Yee will defend his title along Venice Beach as the latest round of venues for the 2028 Los Angeles Games were announced. Having triumphed in and around the Seine in 2024, Yee – who was this week named on the Forbes 30 under 30 sports list – will head to the [...]
Trump is making Russia the next IOC president’s burning issue March 20, 2025 If Trump can claim to have brokered peace in Ukraine, and with swathes of the world still beholden to Russia, the IOC will have to accept them back into the Olympics, says Ed Warner. The final bell has sounded at the IBA Women’s World Boxing Championships in Nis, Serbia. The tournament’s medal table is emblematic [...]