Greg Norman: I’d rather see LIV Golf end than wither away Sport Business Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form. The tour’s future is in serious doubt after Saudi Arabia’s Public Investment Fund withdrew its backing earlier this year, having already spent $5bn on rivalling the PGA Tour. Talks continue over a [...]
Golf ‘faces questions over financial viability’ following LIV setback Sport Business LIV Golf’s struggles raise questions about the long-term viability of the sport, according to a new independent report on the business of golf. The breakaway tour’s huge financial incentives disrupted golf and forced the PGA Tour to raise its prize money but LIV now faces an uncertain future after Saudi Arabia’s Public Investment Fund announced [...]
Ryder Cup captain Donald did not broker Rahm peace deal Sport Business Europe’s Ryder Cup captain Luke Donald has said he did not intervene to broker the peace deal between the DP World Tour and Jon Rahm which allows the Spaniard to compete in the intercontinental golf tournament. Rahm risked being frozen out of Europe’s Ryder Cup defence in Ireland next year due to outstanding fines with [...]
LIV Golf under ‘pressure’ but is ‘the future of the game’, says CEO O’Neil April 16, 2026 LIV Golf CEO Scott O’Neil says the breakaway tour is facing a “moment of pressure” but has dismissed suggestions that it is on the verge of collapse. Reports this week stated that Saudi Arabia’s Public Investment Fund could withdraw its funding of LIV Golf, having spent more than $5bn on bankrolling the signing of stars [...]
Rory McIlroy Masters win sets him up to break Tiger Woods prize money record April 13, 2026 Rory McIlroy could eclipse Tiger Woods’s all-time PGA Tour prize money record this year following his successful defence of the Masters. McIlroy held off the challenge of world No1 Scottie Scheffler, England’s Justin Rose and American Cameron Young to retain the Green Jacket at Augusta on Sunday. The Northern Irishman’s second Masters win earned him [...]
LIV Golf teams up with Open Championship chiefs the R&A February 18, 2026 LIV Golf has announced a collaboration with the R&A, organisers of the Open Championship, and the USGA, which runs the US Open. The global circuit, which features stars such as Bryson DeChambeau, Jon Rahm and 2022 Open winner Cameron Smith, has engaged the R&A’s Sustainable Agronomy Service and the USGA’s Green Section to consult on [...]
LIV Golf open to PGA resolution and in talks over team sales, says president February 9, 2026 LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]
LIV Golf lands Rolex partnership in major boost ahead of fifth season January 28, 2026 LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]
Brooks Koepka return puts PGA Tour and LIV Golf back on collision course January 13, 2026 Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon [...]
Europe’s Ryder Cup drama draws 5m UK viewers on Sky Sports September 29, 2025 Europe’s nail-biting Ryder Cup triumph at Bethpage Black pulled in 5m UK viewers across three days of coverage on Sky Sports, the broadcaster said. Average viewing was up 45 per cent on the last Ryder Cup in Rome two years ago, while the audience for Sunday’s final session peaked at 24 per cent higher than [...]