Carrot or stick? For Aldi and Lidl, equal pay goes hand in hand with commercial success December 13, 2018 Kevin the Carrot, who once again features in Aldi’s Christmas advert, is proving a bigger hit with shoppers than even Elton John, star of the John Lewis ad. Soft-toy versions of the animated vegetable sold out at 4am on the day of release in some areas and have reportedly provoked fights among customers desperate to [...]
Black Friday draws in biggest ever week of sales for John Lewis November 27, 2018 John Lewis Partnership said today that it has seen its biggest ever week of sales as shoppers flooded the beleaguered retailer’s stores for Black Friday discounts. Total sales for the week jumped 7.7 per cent when compared with the same week last year, as purchases hit a record in the firm’s 150-year-old history. Fashion and home [...]
Ditch expensive Christmas TV ads and switch to influencer marketing instead November 26, 2018 Last year, John Lewis spent £7m on its Christmas ad campaign. This year, it announced that its profits had crashed by 99 per cent. Debenhams also warmed the hearts of the Christmas consumers in 2017 with a sumptuous, but expensive, festive ad. In June, it announced that it would see its third consecutive profit slump. [...]
West End retailers go to town on promotions to ensure expected £150m Black Friday boost November 21, 2018 Retail sales on London’s busiest shopping streets are expected to see a £150m boost over the Black Friday weekend amid challenging conditions on the high street, according to a trade group representing retailers in the area. Sales are expected to equal those of last year among around 600 retailers on Bond Street, Oxford Street and Regent Street, [...]
Weekly sales slump at John Lewis ahead of crucial Christmas period November 20, 2018 John Lewis Partnership has suffered its second consecutive week of tumbling sales, in a downturn that the retailer will be hoping to reverse as it enters Black Friday and the Christmas shopping season. Britain’s largest department store chain said today that total sales in the week to 17 November had plunged 6.8 per cent year-on-year, [...]
John Lewis, Sainsbury’s, or M&S? Whose Christmas ad was best this year November 20, 2018 So this is Christmas. And what have you done? Another year over, and the festive ads just begun. Yes, ’tis the season for brands to splash the cash on fancy holiday-themed adverts in hope of attracting that sweet Christmas shopping revenue. Retailer John Lewis has been the reigning champion of the season for the past [...]
Twitter picks a man named John Lewis as the star of its new Christmas advert November 20, 2018 Every year, a man named John Lewis in Virginia receives over 50,000 tweets intended for UK department store John Lewis and Partners. This year, he's been made the star of Twitter's Christmas advert. Lewis secured the Twitter username @JohnLewis in 2007, and has become known for his witty responses to people who confuse him for [...]
All I want for Christmas… is for retailers to get real and rethink their festive ads November 20, 2018 TV has long been a staple of Christmas advertising, highlighted by the millions of people who look forward to the annual John Lewis spot. This year, the retailer reportedly spent millions of pounds on a cameo from Elton John, though it is being tight-lipped about exactly how much. However, while the department store’s festive offering [...]
John Lewis reveals 2018 Christmas advert featuring Elton John November 15, 2018 John Lewis has released its highly anticipated Christmas advert featuring music icon Elton John. This year’s offering – named The Boy and the Piano- tells the story of Elton John’s rise to stardom sound tracked to his first major hit “Your Song”. Working backwards through John’s career, it ends with a young Elton being given [...]
Businesses to splash out over £6bn on Christmas advertising November 14, 2018 UK businesses will fork out £6.4bn on festive advertising this Christmas during the final quarter, according to the Advertising Association. The expenditure, which is up 5 per cent on last year’s record amount, shows the growing competition between companies as they vie to make the season’s most popular advert and achieve festive fame. Many of [...]