How does John Lewis’s Christmas 2014 Monty the Penguin advert compare with previous years? November 7, 2014 It’s already spawned parodies and has yet to air on TV, but the John Lewis Christmas advert is already on track to surpass the success of last year’s Bear and Hare ad. The cuddly penguin called Monty has worked his magic, garnering the video more than seven million views on YouTube and Facebook in the [...]
John Lewis Christmas 2014 ad campaign: The best spoofs the internet has to offer November 7, 2014 John Lewis' Christmas 2014 advert looks set to beat its previous record for most viewed, most shared, most loved and most commercial. Monty the Penguin had already had more than four million views on YouTube by this morning. But as every celebrity worth their salt knows, you've not made it until you've been parodied. [...]
John Lewis ad tops 3m views November 6, 2014 JOHN Lewis is on track to capture the hearts, imaginations, and hopefully Christmas spending, of the UK once again with its festive ad that has hit 3m views on YouTube in just 24 hours. The ad has seen the success ahead of its TV debut on Channel 4 tonight. “What sets the John Lewis advert [...]
How John Lewis took over Christmas – and restored festive cheer to all Britons November 6, 2014 When I was young, Christmas was a magical time, filled with wonder and delight. But as I grew older, and Father Christmas was revealed for who he really was (thanks dad), the shine wore off. Sure, I still look forward to it, but the crass commercialisation has slowly chipped away at this special time, and [...]
John Lewis Christmas advert 2014: Why are John Lewis festive ads such a big thing? And can Monty the Penguin live up to expectations? November 6, 2014 It’s not Christmas without an emotional, heart-warming, sometimes tear-jerking, advert from John Lewis. The unveiling of each new ad has become the unofficial kick-off of the festive period- move over Coca-Cola Santa, this year there's Monty the Penguin. Last year’s, featuring an animated bear and a hare, was the most popular yet with more than 13m [...]
John Lewis Christmas advert 2014: Monty the Penguin is likely to sell out and Tom Odell’s cover of John Lennon’s Real Love is a contender to top the festive charts November 6, 2014 Monty the penguin has been released into the wild… but it looks like he won’t be there for long. The cute character and star of John Lewis’ highly anticipated Christmas ad, which will either bring a tear to your eye or make you feel nauseous depending on your disposition, is proving popular already. Merchandise featuring [...]
Watch: John Lewis Christmas advert 2014 video – say hello to #montythepenguin November 6, 2014 It’s not Christmas until John Lewis starts filling our screens with nostalgia – and this year, it hasn’t disappointed. Serenaded by Tom Odell's cover of John Lennon's Real Love, a boy, Sam, realises his best friend, Monty the CGI penguin, is lonely. We won’t spoil the ending… The ad’s themes for 2014? Childhood, [...]
John Lewis Xmas ad is the full monty… November 5, 2014 It’s the advertising moment of the year – retailer John Lewis launches its Christmas advertising campaign this morning, in anticipation of its first TV airing tomorrow night before Channel 4’s Goggle Box. The ad, by agency Adam & Eve DDB, revolves around a penguin called Monty and a little boy called Sam and is set [...]
UK retailers expect bumper Christmas: John Lewis advert announced and Fortnum & Mason seasonal window revealed November 3, 2014 Nearly three quarters of UK retailers (70 per cent) believe this Christmas will bring better trading than last year due to an improving economy and following a healthy year of trading. Read: A short history of John Lewis' Christmas ad success The figures compare favourably to the 52 per cent of retailers [...]
Is John Lewis boss Andy Street right about France? Five charts showing the problems October 3, 2014 John Lewis boss Andy Street didn't mince his words. Nothing works in France and no-one cares, he said. He later apologised, for his remarks but, economically speaking, there are few people who would argue that France is not in trouble. Here are a few of the problems facing France: The president, Francois Hollande, is the least [...]