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Iceland

  • Watchdog delays final report on Sainsbury’s-Asda supermarket merger

    February 11, 2019

    The UK's competition watchdog today extended its probe into the supermarket tie-up between Sainsbury's and Asda by eight weeks. The Competition and Markets Authority (CMA) said it had decided to delay the publication of its report to give it enough time to “reach a fully reasoned final decision” on the £12bn merger. An inquiry group [...]

  • Iceland mulls bid for potential Sainsbury’s-Asda store sell-offs

    February 11, 2019

    Frozen foods giant Iceland is mulling a move to snap up supermarket stores that Sainsbury’s and Asda could be forced to offload as part of their proposed tie-up. "We are looking at everything for sure," Iceland's managing director Richard Walker told the FT. "Food retail drives footfall and we are the only supermarket that is [...]

  • Iceland removes its name from some products after failing to meet own palm oil deadline

    January 24, 2019

    British supermarket Iceland removed its name from some of its own-brand products last year, after it realised it couldn't meet its campaign target of selling no products containing palm oil under its branding. The retailer said it would remove all palm oil from 100 per cent of its own products by the end of 2018, due [...]

  • Fears over business rates mount as Britain’s major retailers prepare to form action group

    January 13, 2019

    Some of Britain’s biggest retailers are coming together in an urgent bid to seek business rates relief from the government, City A.M. has learned. Around 50 major high street names are joining a mass lobbying effort to curb forthcoming rises in their property tax, as profits plunge in the face of falling sales and online [...]

  • Iceland to fight £21m claim that it pays staff less than the national minimum wage

    January 2, 2019

    Iceland could be hit with a £21m fine after HM Revenue and Customs ruled that its Christmas savings scheme technically results in staff being paid less than the national minimum wage. The supermarket disputes the finding, which relates to a scheme whereby the company allows employees to voluntarily set aside money from their weekly wages over [...]

  • What this year’s Christmas adverts can teach us about making a great ad campaign

    December 17, 2018

    With just over a week to go until Christmas Day, the big question is: have you bought all your presents yet? (I haven’t.) If you have, did any of this year’s festive ads sway your opinion? Did Elton John tickling the ivories mean that retailer John Lewis tickled your fancy, or did you feel like doing [...]

  • Banning harmful gender stereotypes from adverts should be applauded

    December 17, 2018

    The UK’s advertising watchdog has called time on harmful gender stereotyping. From June 2019, all ads featuring outdated gender stereotypes that are deemed to cause harm or widespread offence are to be banned. This is fantastic news. The negative use of gender stereotyping for the promotion of products and services was especially prominent in my youth [...]

  • A change is as good as a repeat in the supermarket Christmas ad run

    November 28, 2018

    Retailers are continuing to battle for ad supremacy as we approach Christmas, but which brands in the supermarket sector have been most successful in grabbing viewers’ attention? YouGov brand tracking data indicates that Aldi currently has the highest level of Ad Awareness (whether someone has seen or hear an advert for a brand in the [...]

  • John Lewis, Sainsbury’s, or M&S? Whose Christmas ad was best this year

    November 20, 2018

    So this is Christmas. And what have you done? Another year over, and the festive ads just begun. Yes, ’tis the season for brands to splash the cash on fancy holiday-themed adverts in hope of attracting that sweet Christmas shopping revenue. Retailer John Lewis has been the reigning champion of the season for the past [...]

  • Iceland’s banned palm oil advert could win over middle class shoppers as supermarkets prepare for Christmas

    November 13, 2018

    Iceland could get a shot in the arm from its banned Christmas advert by appealing to middle class shoppers, according to consumer research firm Kantar Worldpanel. The supermarket's advert, which caused a storm on social media when it was deemed “too political” to be aired by Clearcast, could be exactly what the store needs to reach out to [...]

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