Italy World Cup flop kills five per cent of bets on tournament winner Sport Business Italy’s failure to qualify for the 2026 World Cup this week was an early win for bookmakers as it killed five per cent of wagers on the outright winner, betting data shows. Four-time champions Italy lost on penalties in a play-off with Bosnia and Herzegovina on Tuesday, meaning they will miss a third men’s World [...]
Manuel Neuer: Bayern goalkeeper to teach European sport’s next leaders Sport Business Bayern Munich goalkeeper Manuel Neuer is swapping the penalty box for the lecture theatre in a bid to halt the Americanisation of European sport. The man credited with inventing the sweeper-keeper role has co-founded the Center for Sports Business Tegernsee, whose stated aim is to strengthen governance and finances in Europe. Neuer’s role will involve [...]
Harry Kane-endorsed Skechers to sponsor Tom Brady-backed cricket team Sport Business Harry Kane-endorsed footwear brand Skechers is expanding into cricket as the main sponsor of the Tom Brady-backed Hundred franchise Birmingham Phoenix. Skechers will replace Butterkist in the prime front-of-shirt position for the men’s and women’s Birmingham Phoenix teams as The Hundred enters a new era this year. Following the acquisition of stakes in all eight [...]
Sorry performative politicians, a 2026 World Cup boycott just won’t work January 29, 2026 Politicians calling for a boycott of the World Cup are only proving how out of touch and powerless they are, writes Ed Warner. Every four years, politicians rediscover our football. And inevitably, they then threaten to take it away from us. Think Russia, then Qatar. This time, President Trump is the trigger. Quelle surprise! The [...]
Here’s what the NFL can teach football about global expansion October 16, 2025 It had taken me 18 years and 40 missed opportunities in London before I got round to seeing my first NFL game in the flesh on Sunday: an attritional contest edged by the Denver Broncos at a packed Tottenham Hotspur Stadium that looked for all intents and purposes as though it had been flown from [...]
Harry Kane-backed Reflo partners Forest Green Rovers ahead of funding round May 13, 2025 British sustainable sportswear brand Reflo will today partner with football club Forest Green Rovers ahead of a multi-million pound funding round. Reflo – which boasts deals with Harry Kane, Luton Town and three Formula E teams – will partner with the Dale Vince-owned National League play-off team on a four-year deal that will see kits [...]
England captain Harry Kane backs premium ticketing firm March 31, 2025 England captain Harry Kane has become a shareholder in Seat Unique, a UK-based premium ticketing platform that sells premium access to sports, music and entertainment events. The Bayer Munich striker has joined a growing list of high-profile athletes backing the firm, including Ben Stokes, Sir Clive Woodward, and John Terry. Seat Unique, founded in 2019, [...]
Harry Kane wins gong at Ballon d’Or awards October 28, 2024 England striker Harry Kane has won an award at the prestigious Ballon d’Or evening in Paris. The Bayern Munich man was handed the Gerd Müller trophy in a joint win with Real Madrid’s Kylian Mbappe. Previous winners include Erling Haaland (once) and Robert Lewandowski (twice). Mbappe was supposed to be at the ceremony alongside favourite [...]
Remember your duty to England: Kane hist back at critics Lineker and Shearer June 23, 2024 Kane said criticism from former Three Lions stars had infiltrated the camp.
Golden boots all round: English goalscorers eyeing historic success at home and away April 22, 2024 It may not be a vintage season for Premier League clubs in Europe but in other respects English football is the toast of the continent.