Emirates boss on Arsenal stadium, leaving F1 and NBA Europe Sport Business Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]
LIV Golf teams up with Open Championship chiefs the R&A Sport Business LIV Golf has announced a collaboration with the R&A, organisers of the Open Championship, and the USGA, which runs the US Open. The global circuit, which features stars such as Bryson DeChambeau, Jon Rahm and 2022 Open winner Cameron Smith, has engaged the R&A’s Sustainable Agronomy Service and the USGA’s Green Section to consult on [...]
Tiger Woods and Rory McIlroy to launch new sports league with NFL Sport Business Tiger Woods, Rory McIlroy and their TMRW Sports venture are set to partner with the NFL to launch a flag football league in the US by 2028. TMRW Sports, which boasts a galaxy of star investors from sport, entertainment and high finance, has been selected to operate the flag football project, according to multiple reports [...]
LIV Golf open to PGA resolution and in talks over team sales, says president February 9, 2026 LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]
LIV Golf lands Rolex partnership in major boost ahead of fifth season January 28, 2026 LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]
Rolex and DP World Tour sign long-term partnership extension January 26, 2026 Rolex’s partnership with golf’s DP World Tour will pass 30 years after the organisations signed a long-term agreement. The watchmaker has been a partner of the top European golfing circuit since 1997 and the new deal comes just months after DP World extended its title sponsorship of the tour until at least 2035, in what [...]
Live sport credited for Netflix subscriber surge as sign-ups hit 325m January 21, 2026 Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m. Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]
Brooks Koepka return puts PGA Tour and LIV Golf back on collision course January 13, 2026 Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon [...]
The top 20 sporting events by bets placed in 2025, according to Entain December 31, 2025 Betting behemoth Entain has revealed the sporting events punters bet on the most during 2025. The iconic Grand National, run at Aintree, maintained its top spot but the number of footballing events in the top 50 fell slightly, largely down to 2025 being a year without a major men’s tournament. The Grand National was joined [...]
Sport business quiz 2025: Test your knowledge with City AM’s topical teasers December 24, 2025 Quiz fans, have you been paying attention to the ever-changing sport business landscape in 2025? We at City AM have been breathlessly documenting it and have devised a test to see how much you remember. If you think you know your Hundred auctions from your Formula 1 minority sales and your record breaking NBA team [...]