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      Why Formula 1 is a rare global sports asset

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Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.

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GM/Cadillac

  • Tommy Hilfiger joins Formula 1 grid with Cadillac

    Sport Business

    The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner. The Regent Street clothing brand has been synonymous with the Mercedes Formula 1 team but will join the American outfit ahead of their first season on the grid. The deal for the American apparel brand founded by its [...]

    The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner.
  • FIA and Formula 1 accept General Motors and Cadillac to 2026 grid

    Sport Business

    Formula 1 and its governing body the FIA have approved Cadillac’s application to join the 2026 F1 grid. The move comes after their bid was approved for assessment in November following on from major governance changes at General Motors and Andretti. “The FIA and Formula 1 can confirm that, following the completion of their respective [...]

    Formula 1 and its governing body the FIA have approved Cadillac's application to join the 2026 F1 grid.
  • Ferrari to help General Motors and Cadillac Formula 1 entry

    Sport Business

    Ferrari will provide engines and a gearbox to the General Motors and Andretti bid that will see Cadillac enter Formula 1 in 2026. The agreement, subject to the American newcomers having their application approved by both Formula 1 and the sports governing body the FIA, represents a huge obstacle passed for the General Motors team, [...]

    Ferrari will provide engines and a gearbox to the General Motors and Andretti bid that will see Cadillac enter Formula 1 in 2026.
  • What does the Formula 1 expansion mean? Racing is in the fast lane

    November 27, 2024

    So after months of wondering whether Formula 1 would ever have more than 10 teams on the grid again, we have finally got our answer. Late on Monday it was announced that F1 had entered into an agreement in principle with General Motors division Cadillac for an entry into the top level of global motorsport [...]

  • F1 agrees deal for General Motors and Cadillac grid entry in 2026

    November 25, 2024

    The Formula 1 grid is set to feature 11 teams for the first time since 2016 after the organisation reached an “agreement in principle” for General Motors to enter when regulations change ahead of the 2026 season. An impasse between the top level of motor racing and the inclusion of an 11th team was solved [...]

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