Meet Gen Zalpha: The new generation up-starts reshaping consumer culture Opinion Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.
Graduate jobs crisis: Here’s who is actually still hiring in 2026 Business The job market is looking bleak. For recent graduates it’s not just a downturn, but a great big wall blocking off access to an early career. But in a vicious, Darwinian struggle for a meagre handful of jobs, there could still be advantages for grads. The whippersnapper hiring slowdown is a many-headed beast, but the [...]
Full house: Gen-Z flocks to bingo halls in latest leisure trend Hospitality Following in the wake of analogue trends including vinyl, polaroid cameras and Nokia phones, Gen Z Brits could be swarming into bingo halls as they take their retro obsession back to the 1950s. Buzz Bingo, which operates at 79 sites in the UK including five in London, claims interest from young people is driving its [...]
Gen Z office worker confidence crisis leads to uptick in AI use January 22, 2026 Britain’s youngest office workers are increasingly turning to AI to complete everyday tasks despite fears the technology could soon wipe out their roles. Gen Z reported feeling intense pressure to come across as more qualified than they feel upon entering the workforce, leading many to exaggerate on their CV, while over 65 per cent turn [...]
Young people seek to boost savings to offset cost of living squeeze January 13, 2026 Young people are seeking to save more money in 2026, as the cost of living crisis focuses minds on careful financial management. According to the latest City AM polling from Freshwater strategy, over half of Britons are aiming to save money, but a staggering 70 per cent of 18 to 34 year olds are prioritising [...]
Why mascots are the next branding opportunity for sports teams December 26, 2025 Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams aren’t just competing on the pitch anymore, they’re competing for hearts, thumb-scrolls and wardrobe space. For younger fans the experience of fandom is increasingly about [...]
Young Brits complain of older co-workers stereotyping Gen Z December 4, 2025 Gen Z officer workers have reported experiencing criticism from older colleagues due to negative stereotypes linked to their generation. According to the latest report from workforce engagement platform Kahoot, nearly 50 per cent of young Brits have reported being criticised in the workplace, leading to increased stress and tension. Among those who have been subjected [...]
How to get your Gen Z staff to actually like you December 2, 2025 Struggling to manage Gen Z staff? EDHEC business school's Geneviève Houriet Segard digs into what young professionals expect from a good boss.
Amex cites sponsorship strategy for Gen Z and Millennial credit card surge November 14, 2025 The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Gen Z’s entrepreneurial dreams threatened by lack of support November 10, 2025 Gen Z is leading the country’s entrepreneurial boom, but a lack of professional support could threaten their future as business leaders. Over 80 per cent of 18 to 24 year olds have engaged in a form of entrepreneurial activity, such as selling products online or having a ‘side hustle’ alongside a full time job, according [...]