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Gen z

  • Deloitte: UK Gen Z and Millennials delaying milestones and living ‘payslip to payslip’  

    May 13, 2026

    British Gen Z and Millennials are delaying major life decisions as they live “payslip to payslip”, according to data shared exclusively with City AM from Big Four giant Deloitte.  The data, based on findings from 806 respondents as part of the firm’s annual Gen Z and Millennial Survey, revealed that around 40 per cent of [...]

  • Employers think Gen Z has forgotten how to work – are they right?

    May 13, 2026

    Over half of UK employers are worried about Gen Z behaviour and professionalism. Here’s three things they can do, according to Eliza Filby ‘Why won’t our graduates just pick up the phone?’ is the most frequent complaint I hear from leaders. It may be the point of most frustration but it’s far from the most [...]

  • Gen Z don’t want meaningless work – but that might be a good thing

    May 5, 2026

    Gen Z will not accept meaningless work, nor should they. The burgeoning industry of green jobs could be the answer.

  • Lectures in pubs are selling out. Sorry Michael Gove – experts are back

    May 5, 2026

    Once shunned by a populace 'tired of experts', a new generation is embracing intellectualism with personal curriculums and lectures for leisure.

  • Millennials are best placed to navigate the AI era

    May 1, 2026

    As Lewis Liu turns 40, he reflects on how the generation that grew up before social media will navigate the ethical challenges of AI I’m writing this column on the steps of Widener Library at Harvard, exactly where I sat solving some physics problem set as a college kid two decades ago, currently en route [...]

  • Social media ban could stifle Gen Z’s ambitions

    May 1, 2026

    Everyone wants to protect young people online, but social media has quietly become one of the best learning platforms for business, says Charlie Terry Let’s be clear. Having protective restrictions in place for under-16s is a good idea. Much of what young people encounter online day to day would have been unthinkable on any mainstream [...]

  • Gen Z still wants ESG

    April 1, 2026

    There's still a case for purpose over profit, not least because our Gen Z business successors are demanding it, writes Natasha Frangos.

  • Monzo and Revolut take banking battle to the playground

    April 1, 2026

    Banks are turning their attention to the younger generation and in this week’s column Samuel Norman takes a look at the money to be made with Gen Alpha. The Tooth Fairy is losing her magic touch. After centuries of cultural dominance in the under-the-pillow money market, the primary dealer of calcium-for-cash faces a hostile takeover.  [...]

  • Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

    March 18, 2026

    Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.

  • Graduate jobs crisis: Here’s who is actually still hiring in 2026

    February 25, 2026

    The job market is looking bleak. For recent graduates it’s not just a downturn, but a great big wall blocking off access to an early career. But in a vicious, Darwinian struggle for a meagre handful of jobs, there could still be advantages for grads.  The whippersnapper hiring slowdown is a many-headed beast, but the [...]

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