Millennials are best placed to navigate the AI era May 1, 2026 As Lewis Liu turns 40, he reflects on how the generation that grew up before social media will navigate the ethical challenges of AI I’m writing this column on the steps of Widener Library at Harvard, exactly where I sat solving some physics problem set as a college kid two decades ago, currently en route [...]
Social media ban could stifle Gen Z’s ambitions May 1, 2026 Everyone wants to protect young people online, but social media has quietly become one of the best learning platforms for business, says Charlie Terry Let’s be clear. Having protective restrictions in place for under-16s is a good idea. Much of what young people encounter online day to day would have been unthinkable on any mainstream [...]
Gen Z still wants ESG April 1, 2026 There's still a case for purpose over profit, not least because our Gen Z business successors are demanding it, writes Natasha Frangos.
Monzo and Revolut take banking battle to the playground April 1, 2026 Banks are turning their attention to the younger generation and in this week’s column Samuel Norman takes a look at the money to be made with Gen Alpha. The Tooth Fairy is losing her magic touch. After centuries of cultural dominance in the under-the-pillow money market, the primary dealer of calcium-for-cash faces a hostile takeover. [...]
Meet Gen Zalpha: The new generation up-starts reshaping consumer culture March 18, 2026 Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.
Graduate jobs crisis: Here’s who is actually still hiring in 2026 February 25, 2026 The job market is looking bleak. For recent graduates it’s not just a downturn, but a great big wall blocking off access to an early career. But in a vicious, Darwinian struggle for a meagre handful of jobs, there could still be advantages for grads. The whippersnapper hiring slowdown is a many-headed beast, but the [...]
Full house: Gen-Z flocks to bingo halls in latest leisure trend February 18, 2026 Following in the wake of analogue trends including vinyl, polaroid cameras and Nokia phones, Gen Z Brits could be swarming into bingo halls as they take their retro obsession back to the 1950s. Buzz Bingo, which operates at 79 sites in the UK including five in London, claims interest from young people is driving its [...]
Gen Z office worker confidence crisis leads to uptick in AI use January 22, 2026 Britain’s youngest office workers are increasingly turning to AI to complete everyday tasks despite fears the technology could soon wipe out their roles. Gen Z reported feeling intense pressure to come across as more qualified than they feel upon entering the workforce, leading many to exaggerate on their CV, while over 65 per cent turn [...]
Young people seek to boost savings to offset cost of living squeeze January 13, 2026 Young people are seeking to save more money in 2026, as the cost of living crisis focuses minds on careful financial management. According to the latest City AM polling from Freshwater strategy, over half of Britons are aiming to save money, but a staggering 70 per cent of 18 to 34 year olds are prioritising [...]
Why mascots are the next branding opportunity for sports teams December 26, 2025 Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams aren’t just competing on the pitch anymore, they’re competing for hearts, thumb-scrolls and wardrobe space. For younger fans the experience of fandom is increasingly about [...]