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Gen z

  • Amex cites sponsorship strategy for Gen Z and Millennial credit card surge

    November 14, 2025

    The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]

  • Gen Z’s entrepreneurial dreams threatened by lack of support

    November 10, 2025

    Gen Z is leading the country’s entrepreneurial boom, but a lack of professional support could threaten their future as business leaders. Over 80 per cent of 18 to 24 year olds have engaged in a form of entrepreneurial activity, such as selling products online or having a ‘side hustle’ alongside a full time job, according [...]

  • Only one in three Brits think home ownership is achievable in their lifetime

    October 23, 2025

    Only 30 per cent of Brits expect to be able to afford a home within their lifetime, according to fresh research. Home ownership has become increasingly out of reach for Brits in the last three decades as wage increases have failed to keep up with rocketing house prices. The findings, from Barclays, represent a stark [...]

  • Are super clubs dead?

    October 21, 2025

    With young people now opting for smaller, cheaper and more intimate venues, the days of the super club look numbered, writes Sacha Lord.

  • KPMG: Half of banks experiencing uptick in Gen Z staff quitting

    October 20, 2025

    Gen Z banking employees are leaving the industry at faster rates than other professions, opting for start up jobs and remote work instead.  That’s according to a new KPMG survey of bosses in the sector, which has found that almost half of financial services firms have experienced an uptick in younger employees quitting. The consultancy [...]

  • Gen Z dream of early retirement while ignoring alarm bells

    October 15, 2025

    Young Brits are eyeing an early retirement, due to a growing belief that investing the minimum will be enough to fund their dream later life, ignoring warnings their savings are falling short. According to Standard Life, on average Gen Z hold ambitious aspirations to retire at 60, earlier than any other generation and years before [...]

  • Wuthering Heights, Frankenstein, Nosferatu: Why is Gen Z obsessed with Gothic Victorians?

    October 13, 2025

    Frankenstein, Wuthering Heights, Nosferatu: Victorian Gothic fiction is having a film revival. Anna Moloney asks why.

  • Gen Z will ‘need at least £3m’ to retire comfortably

    September 30, 2025

    People in their 20s will need at least £3m pension pot if they want to enjoy a comfortable retirement, a fresh study has shown, throwing into sharp relief the corrosive impact that inflation has on savings. According to an analysis from Rathbones, a 25-year-old today will need a pension pot of £3.1m if they want [...]

  • Young Brits have become an unlikely driving force for Buzz Bingo

    September 22, 2025

    Over half of Buzz Bingo’s new members in the last year have been under 35. It’s a remarkable statistic for a game generally portrayed as the home of older generations; one memorable Simpsons episode features a 4pm nap time for its group of elderly players. But that’s no longer reflective of the game in 2025: [...]

  • Gen Z don’t care about your smartwatches – here’s why

    September 20, 2025

    From City AM The Magazine‘s Autumn edition, Gen Z are the first digital native generation but they’re turning to analogue timepieces over smartwatches It’s ironic that the generation that grew up with a smartphone in their hand is ditching the smartwatch in favour of an analogue alternative. Last year Watchfinder, the Richemont-owned pre-owned retailer, commissioned [...]

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