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Gen z

  • Millennials and Gen Z cling to property dream as house prices soar

    September 8, 2025

    Millennials and Gen Z are refusing to give up on their dream of owning a home despite the steep challenges of getting on the property ladder, fresh research has found. Over 35 per cent of Gen Z and 40 per cent of Millennials think that owning a property is the most effective way to grow [...]

  • Gen Z are afraid of credit cards. But can you blame them?

    August 20, 2025

    New data has revealed that not only is Gen Z not using credit cards, they're actively afraid. But can we blame them, asks Rich Bayer.

  • Quiet quitting 2.0: Forget Gen Z, it’s CEOs who are checking out

    August 19, 2025

    Gen Z has long been berated for disengaging, but it's CEOs that are the real problem. Welcome to quiet quitting 2.0: when the C-suite checks out but stays in.

  • The luxury market’s betrayal of Gen Z

    August 16, 2025

    In 2022, Gen Z and Millennials accounted for the entirety of the luxury market’s growth. The latest data, however, shows something of an exodus of younger buyers: Around 50m customers – about an eighth of the base – left the market last year, “in particular” the younger ones, according to Bain’s latest luxury report. A [...]

  • Third of young Brits favour authoritarian leader over democracy

    August 12, 2025

    A third of young adults said they would back an authoritarian system if leaders could take decisions more quickly, a new poll has said, in signs new voters believe the UK’s social contract is breaking down and belief in the principles of democracy are fading.  In fresh research led by Adam Smith Insights, a sister [...]

  • How the Conservatives can become the party of millennials like me

    August 7, 2025

    Millennials make up the largest age cohort in many of the areas where the Conservatives need to shore up support. To win us back the Tories need answers on the cost of living, housing and tax, says Jamila Robertson Millennials are often given a hard rap – scoffed at as snowflakes by Boomers, and as [...]

  • How AI is redefining luxury fashion

    July 29, 2025

    From digital Gucci fashion drops to AI stylists, luxury fashion has jumped on board the AI train, writes Paul Armstrong.

  • If you think it’s bad for Henry on £100k, spare a thought for his Gen Z brother

    July 8, 2025

    Life may be tough if you’re a High Earner, Not Rich Yet – but at least Henry has hope. His younger counterpart Nick, 30, has only known bad times and he’s fuelling the rise of populist parties, says William Atkinson Last week, Eliza Filby profiled the plight of the Henry: a High Earner, Not Rich [...]

  • Why are Gen Z embracing Catholicism?

    June 24, 2025

    As Gen Z embrace Catholicism, Anna Moloney wonders why her nominal religion is suddenly so chic. Could the answer be ‘accessories’?

  • BNY Investments Launches ‘Retirement: A Generational Journey’ Docu-Series

    June 20, 2025

    BNY Investments launches new docu-series to explore the diverse perspectives shaping retirement planning across Baby Boomers to Gen Z.

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