Badging isn’t dead: In defence of a sports marketing fundamental November 30, 2025 Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In modern sports marketing “badging” has become a dirty word, seen as outdated, inefficient, maybe even lazy. “This isn’t a badging exercise,” has become the opening gambit to many a sales pitch. But in the [...]
Selhurst Park among 22 stadiums for 2035 Women’s World Cup November 28, 2025 Selhurst Park, the home of Crystal Palace, Birmingham City’s planned new stadium and Wrexham’s Racecourse Ground are set to host games at the Women’s World Cup in 2035. They are among 22 venues – along with the more established likes of Wembley, the Principality Stadium, Hampden Park and Windsor Park – proposed by the football [...]
Budget crackdown on football image rights ‘incredible’, say tax experts November 27, 2025 Chancellor Rachel Reeves has been accused of disproportionately targeting football for tax rises after the Budget laid out plans for a raid on image rights earnings. Top footballers benefit from setting up image rights companies which are taxed at a lower rate than their salaries, but the government says it will legislate “to ensure that [...]
How the Budget could make your day at the football worse November 24, 2025 In the countdown to the Budget, it’s hard to escape concern from industries ranging from hospitality and retail to fintech or leisure. However, one sector which should not be overlooked is sport. Still feeling the impact from last Autumn, the sport world is readying for further impact come 26 November. And, as with any changes, [...]
Why sports media is entering its most disruptive decade yet November 22, 2025 There was a time when watching live sport meant one remote, one broadcaster, and one living room. That era is quickly passing. Sports media is undergoing its most significant transition since the shift from analogue to digital, only this time the change is being driven by fans rather than technology. Across Europe viewing habits are [...]
Tottenham sign hair transplant partner Elithair to tackle lack of cover up top November 21, 2025 Tottenham Hotspur fans who have torn their hair out watching the club have been offered a solution after Spurs partnered with hair transplant clinic Elithair. Elithair has taken the hitherto unheralded title of Official Hair Treatment Partner, joining a roster of Tottenham sponsors that includes insurance giant AIA, kit maker Nike, crypto exchange Kraken and [...]
Premier League clubs to pay levy on overspend after approving new rules November 21, 2025 Big-spending Premier League clubs will pay a levy on any overspend as part of new Squad Cost Ratio (SCR) financial rules voted in for next season. At a shareholders meeting today in London, a vote to introduce SCR in place of the controversial Profitability and Sustainability Regulations (PSR) achieved the required majority. They rejected proposals [...]
Birmingham City’s 62,000-seat stadium with 12 chimneys and sky bar November 20, 2025 Birmingham City have revealed plans for a new 62,000-capacity stadium with 12 brick chimneys, a retractable roof and movable pitch. The stadium, when completed in time for the 2030-2031 season, will become the UK’s 8th largest, ahead of Anfield in the top 10. Knighthead Capital Management have appointed Heatherwick Studio and Manica Architecture for the [...]
Fans support Independent Football Regulator but unsure on remit November 19, 2025 The majority of fans back the new Independent Football Regulator but are divided on its remit, a new study has shown. Sport’s latest quango, the Independent Football Regulator, is up and running with a remit to make the English game more sustainable. Early plans suggest the regulator could have the power to force the sale [...]
Real Madrid eye £1bn injection to keep pace with Premier League elite November 18, 2025 Real Madrid president Florentino Perez is taking steps to ensure they remain competitive with Premier League clubs by inviting private equity to invest close to £1bn. Perez is expected to use the annual meeting of the club’s approximately 100,000 members on Sunday to announce proposals to change the club’s ownership structure. The plan considered most [...]