Real Madrid eye £1bn injection to keep pace with Premier League elite November 18, 2025 Real Madrid president Florentino Perez is taking steps to ensure they remain competitive with Premier League clubs by inviting private equity to invest close to £1bn. Perez is expected to use the annual meeting of the club’s approximately 100,000 members on Sunday to announce proposals to change the club’s ownership structure. The plan considered most [...]
Europe or US: Which sports league system will come out on top? November 16, 2025 Three distinct sports league models are all jostling for dominance in global sport. For decades, European, US and centralised leagues have defined how sport is run, financed and experienced. But, as sport becomes a focus for global investment and a key part of the entertainment industry, traditional models are breaking down. The question is, which [...]
2026 World Cup: SoFi boss dismisses Trump threat to move games from LA November 14, 2025 The boss of the SoFi Stadium in Los Angeles says he expects the £4bn venue to play a key role in staging next summer’s 2026 World Cup despite US President Trump threatening to move games from the city. Trump has raised the prospect of stripping LA, San Francisco and Seattle of their scheduled fixtures if [...]
Amex cites sponsorship strategy for Gen Z and Millennial credit card surge November 14, 2025 The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Nandy hauled to Commons over Kogan’s regulator appointment process November 12, 2025 Lisa Nandy was hauled in front of the House of Commons on Wednesday to answer questions surrounding the process which led to the appointment of David Kogan as chair of the Independent Football Regulator. The media rights expert was given the new-found role despite donating to both the DCMS secretary of state and the Prime [...]
Barcelona hint at a return to Camp Nou for Messi November 12, 2025 Lionel Messi could be the star draw at the Camp Nou one last time with the former Barcelona player invited to return to Spain for a tribute match. The 37-year-old is currently the man of the moment at Major League Soccer club Inter Miami FC having left Europe in 2023 after 19 seasons on the [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]
Where do Premier League clubs go after betting sponsor ban? November 11, 2025 Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]
Aviva sign deal worth £4.5m per season for major stadium November 11, 2025 Insurance giant Aviva has extended its stadium sponsorship agreement for Dublin’s Aviva Stadium through until 2030 in a deal reportedly worth around £4.5m per season. The 51,000-capacity Lansdowne Road site has been sponsored by the London headquartered insurance firm since 2010 and the new deal – with the Irish rugby and football unions – is [...]
Spruce Meadows and Cavalry FC: Inside the Southern-Heathcott empire November 11, 2025 Linda Southern-Heathcott is well-known within the Canadian sporting scene. She discusses her empire, the iconic Spruce Meadows and its Masters show jumping event, and one pretty noisy neighbour from the USA. “The only thing that makes sense is for Canada to become our cherished Fifty First State.” Those were the words of one President Donald [...]