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      Why Liverpool deal proves demand for Premier League stakes is soaring

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      Why Liverpool deal proves demand for Premier League stakes is soaring

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football

  • Where Mbappe will go if he breaks up with Nike

    August 13, 2026

    With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]

  • Championship club QPR selling stadium naming rights… on LinkedIn

    August 13, 2026

    Championship club Queens Park Rangers are selling the naming rights to their Loftus Road stands on LinkedIn. The second tier club, based in the capital, says they’re offering “an exciting opportunity” to sponsor QPR, stating that a “company-branded stand would become part of the visual backdrop of QPR matches”. Loftus Road’s four stands all currently [...]

  • Disney+ snaps up Gary Neville’s The Overlap and new Wayne Rooney hosted show

    August 13, 2026

    Gary Neville’s The Overlap media empire has struck a deal to stream his Stick To Football and a new show co-hosted by Wayne Rooney and Mark Goldbridge on Disney+. The agreement will see Disney+ carry 40 episodes of Stick To Football – the popular football discussion hosted by Neville alongside fellow ex-pros Jamie Carragher, Jill [...]

  • Inside Paul Pogba’s Saudi camel racing club Al Haboob

    August 13, 2026

    Last year Paul Pogba invested into the Al Haboob camel racing club in Saudi Arabia. Matt Hardy goes behind the scenes with its founders. Over 1,000 years ago the warring tribes of the Arabian Peninsula, eager to stake their claim to the region’s limited land with access to its surrounding seas and gulfs, used to [...]

  • Aston Villa commercial status a tonic for Premier League in big-spending era

    August 12, 2026

    Aston Villa may not have thought they’d feature in a Super Cup anytime soon, but their commercial foundations have allowed them to challenge the best. Amidst much of the doom and gloom that surrounds the Premier league and its inevitable collapse into monotony under the financial suffocation of the ‘Big Six’ – no better represented [...]

  • Trump-linked Kushner and ex-Disney boss to buy £9bn LA Lakers from Chelsea co-owner

    August 12, 2026

    Josh Kushner, the Donald Trump-linked figure at the centre of the Fifa sell-off row, is to buy NBA’s LA Lakers from Chelsea co-owner Mark Walter in a £9bn deal. Walter purchased the Lakers for £7.4bn in October last year but is set to see a bumper return on his investment when Kushner – brother to [...]

  • Former Crystal Palace owner John Textor scores temporary block of Brazilian football club share sale

    August 12, 2026

    Former Crystal Palace owner John Textor has been granted a temporary injunction from the High Court to block City-based administrators from selling his 90 per cent stake in Brazilian football club SAF Botafogo.  The order follows the American business mogul launching multiple parallel lawsuits in England, the US, and Brazil against his UK holding company, [...]

  • Exclusive: Criticised World Cup referee was suffering extreme heat strain, data shows

    August 12, 2026

    A Fifa referee labelled the worst at the World Cup was experiencing a level of heat strain associated with impaired decision making, new data has revealed. Uzbek official Ilgiz Tantashev was widely criticised for his handling of France’s last-16 win over Paraguay, who escaped without any bookings despite committing repeated violent fouls. French outlet L’Equipe [...]

  • Bayer Leverkusen and RB Leipzig face ownership shake-up after 50+1 ruling

    August 12, 2026

    Bundesliga giants Bayer Leverkusen, RB Leipzig and Wolfsburg face ownership overhauls after Germany’s competition watchdog ruled they are non-compliant with the country’s 50+1 rule. The rule mandates that all football clubs must be majority controlled by members but Leverkusen, Leipzig and Wolfsburg have historically benefited from loopholes. In its final decision on a long-running challenge [...]

  • Chelsea fans stunned as ticket sharing equated with sexual misconduct

    August 12, 2026

    Chelsea have stunned supporters by equating unauthorised ticket sharing with sexual misconduct in their sanctioning guidelines for the new season. Premier League clubs are cracking down on ticket misuse but long-standing season ticket holders, who have long shared log-ins and built networks to help each other buy tickets, feel unfairly targeted. Bots and touts remain [...]

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