Amex cites sponsorship strategy for Gen Z and Millennial credit card surge November 14, 2025 The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Nandy hauled to Commons over Kogan’s regulator appointment process November 12, 2025 Lisa Nandy was hauled in front of the House of Commons on Wednesday to answer questions surrounding the process which led to the appointment of David Kogan as chair of the Independent Football Regulator. The media rights expert was given the new-found role despite donating to both the DCMS secretary of state and the Prime [...]
Barcelona hint at a return to Camp Nou for Messi November 12, 2025 Lionel Messi could be the star draw at the Camp Nou one last time with the former Barcelona player invited to return to Spain for a tribute match. The 37-year-old is currently the man of the moment at Major League Soccer club Inter Miami FC having left Europe in 2023 after 19 seasons on the [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]
Where do Premier League clubs go after betting sponsor ban? November 11, 2025 Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]
Aviva sign deal worth £4.5m per season for major stadium November 11, 2025 Insurance giant Aviva has extended its stadium sponsorship agreement for Dublin’s Aviva Stadium through until 2030 in a deal reportedly worth around £4.5m per season. The 51,000-capacity Lansdowne Road site has been sponsored by the London headquartered insurance firm since 2010 and the new deal – with the Irish rugby and football unions – is [...]
Spruce Meadows and Cavalry FC: Inside the Southern-Heathcott empire November 11, 2025 Linda Southern-Heathcott is well-known within the Canadian sporting scene. She discusses her empire, the iconic Spruce Meadows and its Masters show jumping event, and one pretty noisy neighbour from the USA. “The only thing that makes sense is for Canada to become our cherished Fifty First State.” Those were the words of one President Donald [...]
Atletico Madrid valued at £2.2bn after Apollo Global Management acquisition November 10, 2025 LaLiga club Atletico Madrid has been valued at around £2.2bn after Apollo Global Management purchased a majority stake in the Spanish team. Chief executive Miguel Angel Gil Marin and president Enrique Cerezo will continue in post but the acquisition represents the latest private equity push into European football. It is understood that the US fund [...]
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy November 9, 2025 Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]
Can the government force the Abramovich Chelsea money to go to Ukraine? November 8, 2025 This week former Chelsea owner Roman Abramovich hit out at the UK government over their handling of the proceeds from the sale of the Blues to a Todd Boehly-fronted consortium, describing the process as “paralysing”. Around £2.3bn is sitting frozen in a bank account with the two parties at odds over whether Ukraine, or “all” [...]