Old Spice Trafford: Which brands could splash £150m sponsoring Manchester United’s new stadium? August 19, 2026 Technology, financial services and northern brands are favourites to stump up a potential £150m to sponsor Manchester United’s New Trafford stadium, experts have said. Despite only eight of the Premier League’s 20 teams having naming rights sponsors for their stadiums – notably Arsenal, Manchester City and Everton with Emirates, Etihad and Hill Dickinson respectively – [...]
Space X-linked Marex in £25m Nottingham Forest front-of-shirt deal August 18, 2026 Space X-linked global services platform Marex have become Nottingham Forest’s front-of-shirt partner ahead of the Premier League’s return on Friday. The multi-year deal sees the brand replace Bally’s as the Premier League ushers in a voluntary ban on gambling and casino brands being on the front of player shirts. Marex Financial was the firm that [...]
Todd Boehly and Mark Walter to sell stakes in Chelsea? August 17, 2026 Todd Boehly and Mark Walters could cease being co-owners of Premier League club Chelsea after engaging in talks to sell their respective stakes to Clearlake Capital. The move could value the club at £5.5bn just years after a Boehly-fronted consortium purchased the club for £4.25bn – including promised funds for stadium developments – from the [...]
South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf August 17, 2026 When you think of sport in South Africa images from the 1995 Rugby World Cup come to mind alongside the sound of vuvuzelas en masse in 2010 and Chad le Clos (and his father, Bert) at the London 2012 Olympic Games. But there remains a feeling that the Rainbow Nation, and the wider African continent [...]
Exclusive: Fulham launch £900 a head Michelin-guide recognised hospitality at Craven Cottage August 17, 2026 Premier League club Fulham FC will this week announce a Michelin Guide-recognised dining experience at their Craven Cottage home, City AM can reveal. Adam Byatt-directed Constance – based at Fulham Pier under head chef Charlie Crote – will launch “Constance on Matchdays”, beginning next Monday as Alvaro Arbeloa’s Fulham begin their Premier League season against [...]
New Premier League rules could see £11bn invested into new stadiums August 17, 2026 Alan Sendorek explains why we are seeing a third revolution of football stadium development on these shores. The third football stadium revolution in England is underway. At least two-thirds of Premier League clubs, and a substantial number lower down the pyramid, have either recently completed a major stadium upgrade or have one planned. Everton and [...]
What Burnham’s Sporting Events Bill means for brands and media owners August 16, 2026 As Andy Burnham’s government presses on with the Sporting Events Bill, what does it mean for brands and media owners? The World Cup may have wrapped up, but the sporting calendar is relentless, and brands and media owners will already be preparing for the next big event. Indeed, the domestic football season has already kicked [...]
Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt August 14, 2026 Burnley have announced car seller Vertu as their main sponsor after terminating a recent deal with trading platform Finotive just hours before the start of the new Championship season. Finotive was announced as Burnley’s front-of-shirt partner in early July but the club confirmed this morning that the deal had been scrapped after just six weeks [...]
Football finance experts urge caution over Premier League + price promotion August 14, 2026 Football finance experts have urged the Premier League to show caution with its promotion of Premier League + as British fans learn of the premium they’re paying to watch the top flight. Premier League + will launch in Singapore next week, ahead of the return of the competition next Friday, with every game broadcast live [...]
KSI to stream Dagenham and Redbridge games to his 19m YouTube followers August 14, 2026 Influencer KSI has secured permission to stream some Dagenham and Redbridge matches on his YouTube channel this season in a bid to grow the club’s popularity. KSI – 33-year-old Londoner Olajide Olatunji – acquired a stake in the sixth tier National League South club earlier this year shortly after they were taken over. The deal [...]