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City AM / Freshwater Strategy poll

  • UK living standards have worsened since Labour took power, voters say 

    May 12, 2025

    Nearly half of UK voters believe that living standards have deteriorated over the last 12 months, a new poll has suggested.  The Labour government is approaching a full year in office in a matter of weeks after an electoral campaign in which it promised to boost people’s personal finances.  But a new poll by Freshwater [...]

  • More Brits ‘in financial strain’ as Trump frightens UK voters

    April 7, 2025

    Nearly two in five UK voters are either cutting their spending or are unable to pay essential bills due to ‘financial strain’, according to the latest City AM/Freshwater Strategy poll, as President Trump’s tariffs are set to send Chancellor Reeves’ growth plans into disarray.  The Chancellor said at her Spring Statement in March that Brits [...]

  • Voters’ economic gloom worsens as tariff fears bite

    April 7, 2025

    UK voters are increasingly downbeat about the economy as President Trump’s tariff announcements have further dampened Brits’ confidence, according to the latest City AM/Freshwater Strategy poll. The global economy is still reeling from the President’s Rose Garden speech, where Trump announced sweeping tariffs on countries around the world, with markets nosediving across Asia and Europe [...]

  • One in five Brits in ‘high financial stress’ as economic woes deepen

    March 3, 2025

    Public confidence in the UK economy has taken another hit, with the latest City AM Freshwater Strategy poll showing little hope for the near future. The polling revealed nearly one in five voters, 18 per cent, could not pay an unexpected £500 bill, categorising them as in “high financial stress”. 35 per cent said their [...]

  • UK stock funds suffer worst year on record as investors pull nearly £10bn

    January 8, 2025

    UK-focused stock funds suffered their worst year on record last year as investors yanked nearly £10bn from the market, new figures have shown. While equity vehicles globally raked in a record £27.2bn through 2024, UK funds haemorrhaged some £9.6bn in their most sluggish year ever relative to the performance of the wider market, according to [...]

  • The inbox from hell? Headaches and unpredictability await Starmer in 2025

    January 8, 2025

    New year, new Keir? Jessica Frank-Keyes looks at the pitfalls, rivals and online trolls threatening to ruin the PM’s 2025 For politicians, the dawn of a New Year can represent the opportunity for a fresh start, while avoiding that dreaded Westminster word ‘reset’. But for Keir Starmer in particular, looking ahead to the next 12 [...]

  • Go further to revive the City of London, voters tell Starmer and Reeves

    January 8, 2025

    Keir Starmer’s government must do more to support the City of London after a bruising year in which fresh IPOs have fallen off a cliff and scores of firms have been picked off by private buyers, a survey of voters has suggested. According to the first of a new monthly City AM/Freshwater Strategy poll, more [...]

  • Budget employment law changes fuel increased job insecurity

    January 7, 2025

    Around one in seven workers said that they feel insecure about their job at this time, particularly among those with a lower income, according to new polling

  • Majority of people want inheritance tax cut exclusive poll finds

    January 7, 2025

    Research from Freshwater Strategy showed that 54 per cent of voters think the controversial tax should be set at a lower level.

  • Keir Starmer less popular among UK voters than Donald Trump

    January 7, 2025

    Keir Starmer is less popular among UK voters than Donald Trump, according to new polling. The first of a new monthly City AM/Freshwater Strategy poll found the Prime Minister had the lowest approval of all figures tested, with a majority of voters having an unfavourable view. Starmer has the lowest net approval rating of -36 [...]

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