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City AM / Freshwater Strategy poll

  • Voters’ economic gloom worsens as tariff fears bite

    April 7, 2025

    UK voters are increasingly downbeat about the economy as President Trump’s tariff announcements have further dampened Brits’ confidence, according to the latest City AM/Freshwater Strategy poll. The global economy is still reeling from the President’s Rose Garden speech, where Trump announced sweeping tariffs on countries around the world, with markets nosediving across Asia and Europe [...]

  • One in five Brits in ‘high financial stress’ as economic woes deepen

    March 3, 2025

    Public confidence in the UK economy has taken another hit, with the latest City AM Freshwater Strategy poll showing little hope for the near future. The polling revealed nearly one in five voters, 18 per cent, could not pay an unexpected £500 bill, categorising them as in “high financial stress”. 35 per cent said their [...]

  • UK stock funds suffer worst year on record as investors pull nearly £10bn

    January 8, 2025

    UK-focused stock funds suffered their worst year on record last year as investors yanked nearly £10bn from the market, new figures have shown. While equity vehicles globally raked in a record £27.2bn through 2024, UK funds haemorrhaged some £9.6bn in their most sluggish year ever relative to the performance of the wider market, according to [...]

  • The inbox from hell? Headaches and unpredictability await Starmer in 2025

    January 8, 2025

    New year, new Keir? Jessica Frank-Keyes looks at the pitfalls, rivals and online trolls threatening to ruin the PM’s 2025 For politicians, the dawn of a New Year can represent the opportunity for a fresh start, while avoiding that dreaded Westminster word ‘reset’. But for Keir Starmer in particular, looking ahead to the next 12 [...]

  • Go further to revive the City of London, voters tell Starmer and Reeves

    January 8, 2025

    Keir Starmer’s government must do more to support the City of London after a bruising year in which fresh IPOs have fallen off a cliff and scores of firms have been picked off by private buyers, a survey of voters has suggested. According to the first of a new monthly City AM/Freshwater Strategy poll, more [...]

  • Budget employment law changes fuel increased job insecurity

    January 7, 2025

    Around one in seven workers said that they feel insecure about their job at this time, particularly among those with a lower income, according to new polling

  • Majority of people want inheritance tax cut exclusive poll finds

    January 7, 2025

    Research from Freshwater Strategy showed that 54 per cent of voters think the controversial tax should be set at a lower level.

  • Keir Starmer less popular among UK voters than Donald Trump

    January 7, 2025

    Keir Starmer is less popular among UK voters than Donald Trump, according to new polling. The first of a new monthly City AM/Freshwater Strategy poll found the Prime Minister had the lowest approval of all figures tested, with a majority of voters having an unfavourable view. Starmer has the lowest net approval rating of -36 [...]

  • Unhappy New Year? 72 per cent say UK ‘going in wrong direction’

    January 7, 2025

    Keir Starmer’s chances of a New Year reset have been dealt a blow with new research revealing a lack of confidence in the government’s economic policies. The first of a new monthly City AM/Freshwater Strategy poll found that 72 per cent of voters say the UK is going in the “wrong direction”, including 53 per [...]

  • With expectations so low, Starmer might just carve out a win

    January 7, 2025

    From a news perspective, the Christmas break was more Deck the Halls than Silent Night. Keir Starmer ended last year with approval ratings so low that critics were never going to call off the dogs in the spirit of good will to all men. The PM couldn’t even enjoy a toboggan run in Madeira without [...]

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