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City AM / Freshwater Strategy poll

  • Donations row ‘reflects problem in Reform UK’, voters say

    Politics

    The donations row that engulfed Reform UK last week “reflects a real problem” with the party, the majority of voters believe.  Nearly two-thirds of people believe the allegations surrounding top Reform figures show there is a problem with the way the party is run and deals with its finances, City AM/Freshwater Strategy polling has revealed. [...]

    Nigel Farage delivering a speech in July 2026, wearing a suit, addressing an audience at a political event.
  • Labour takes narrow lead over Reform as donation row wounds Farage

    Politics

    Labour has taken a narrow polling lead over Reform UK for the first time in a year and a half as voters warmed to Andy Burnham in September. The latest City AM/Freshwater Strategy poll has shown that Labour now enjoys 26 per cent of the voter share, ahead of Reform UK, which is on 25 [...]

    Andy Burnham, Mayor of Greater Manchester, smiling and wearing glasses outdoors.
  • The Burnham bounce won’t last unless Brits get better off

    Opinion

    Andy Burnham’s approval ratings are soaring but Labour’s overall vote has only moved moderately. The real test will be the Budget, says Matthew Lesh Andy Burnham has undoubtedly had a significantly stronger start to his premiership than Keir Starmer. Just two years ago, the government got off to a rotten beginning by signalling tax rises [...]

    Andy Burnham smiling and holding a pint of beer and a smartphone in a pub setting
  • The City is awash with talk of an early general election

    August 12, 2026

    Every month since January 2025 we’ve run a nationwide survey of UK voters, with our polling partners Freshwater Strategy. The latest set of results, our 20th survey of voters’ attitudes, landed on Monday and I’ve been going through the data. Here’s an interesting development: For 19 consecutive months we’ve asked voters whether they felt the [...]

  • Burnham bounce: PM gets popularity boost – at Farage’s expense

    August 10, 2026

    Andy Burnham scored a sharp boost in popularity ratings in July just as Nigel Farage’s ratings cratered, new polling has found. The latest City AM/Freshwater Strategy poll of UK voters has shown that Burnham’s approval ratings jumped by 12 points in July from a net score of zero, making him the most positively received figure [...]

  • Voters expect Burnham to hike taxes

    July 8, 2026

    Taxes will rise to even higher levels under Andy Burnham’s government as the likely-incoming Prime Minister ramps up spending on council housing and public services, voters have predicted. City AM/Freshwater polling has shown that more than half of voters expect taxes to increase under Burnham’s government regardless of which Labour figure takes over from Rachel [...]

  • Is Zack Polanski’s honeymoon over? 

    June 2, 2026

    Green Party leader Zack Polanski’s approval ratings have dived as scrutiny over his past experiences has put him in an awkward position.  City AM/Freshwater Strategy polling has shown that Polanski’s approval ratings have dropped from a high of -5 in March to as low as -23 in this month’s data.  On a monthly basis, his [...]

  • Replace Reeves if Starmer goes, voters tell Labour

    June 2, 2026

    Rachel Reeves should be replaced as Chancellor if Sir Keir Starmer is ousted in a Labour leadership contest, the majority of voters believe.  Reeves’ team had told newspapers that she should stay on in order to maintain some stability if Starmer were defeated by Wes Streeting, Andy Burnham or another Labour leader contender in a [...]

  • Labour may not agree with Blair, but the public does…

    June 2, 2026

    This month’s City AM / Freshwater Strategy Poll reveals that the public is largely on the side of the former Prime Minister rather than Keir Starmer or his potential heirs when it comes to welfare, energy costs and growth, says Matthew Lesh Love him or, like many others, absolutely detest his guts, it’s hard to avoid the [...]

  • Labour voters lead AI adoption as public remains split on impact

    June 1, 2026

    Labour supporters are more likely to use AI tools such as ChatGPT and Claude than voters of any other major political party, new polling has found. The latest City AM/Freshwater Strategy poll of UK voters found Labour backers are the heaviest users of AI assistants, while two-thirds (66 per cent) of voters overall have used [...]

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