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City AM / Freshwater Strategy poll

  • Reform top the polls but voters cool on Nigel Farage

    Politics

    Reform UK continues to ride high in the opinion polls – climbing 16 points since last year’s election – yet voters appeared to have cooled on Nigel Farage as new City AM polling suggests he’s lost some of his shine. A post-government slump in support for the Conservative Party and lack of approval for the [...]

  • Brits back spending cuts over tax rises

    Politics

    Voters prefer spending cuts over tax rises, fresh polling has found, putting Chancellor Rachel Reeves at odds with an electorate that has become frustrated with her economic policies.  Rachel Reeves set spending pledges in stone in June when she confirmed Labour would boost day-to-day departmental and capital spending, with the NHS receiving a fresh three-year [...]

  • Brits pour scorn on Labour after week from hell

    Politics

    Brits have delivered a withering verdict on Labour after a week in which the anniversary of their election victory was marred by shambolic u-turns and infighting. Following the dramatic events of last week, voters’ disapproval of the government appears to have intensified with a growing number of Brits opposing the government’s high-tax-high-spending policies, according to [...]

  • William Hill shortens odds on Pat McFadden replacing Rachel Reeves

    June 11, 2025

    William Hill has slashed its odds on senior government minister Pat McFadden replacing Rachel Reeves as Chancellor – down from 5/1 to 2/1.  McFadden is currently Chancellor of the Duchy of Lancaster – the most senior minister in the Cabinet Office – and is a close confidante of PM Sir Keir Starmer, playing a major [...]

  • Voters fear Reeves tax U-turn after Spending Review splash out

    June 9, 2025

    UK voters are worried Chancellor Rachel Reeves will betray Labour manifesto pledges not to hike income tax, a new poll has suggested, as the government looks set to ramp up investment at Wednesday’s spending review. Sir Keir Starmer has declared that the government cannot “tax [its] way to growth” while ministers have said the spending [...]

  • Reform is rising rapidly, but voter frustration can only carry Farage so far

    May 13, 2025

    Reform UK is surging ahead of Labour, but voter frustration can only carry Farage so far, writes Matthew Lesh.

  • UK living standards have worsened since Labour took power, voters say 

    May 12, 2025

    Nearly half of UK voters believe that living standards have deteriorated over the last 12 months, a new poll has suggested.  The Labour government is approaching a full year in office in a matter of weeks after an electoral campaign in which it promised to boost people’s personal finances.  But a new poll by Freshwater [...]

  • More Brits ‘in financial strain’ as Trump frightens UK voters

    April 7, 2025

    Nearly two in five UK voters are either cutting their spending or are unable to pay essential bills due to ‘financial strain’, according to the latest City AM/Freshwater Strategy poll, as President Trump’s tariffs are set to send Chancellor Reeves’ growth plans into disarray.  The Chancellor said at her Spring Statement in March that Brits [...]

  • Voters’ economic gloom worsens as tariff fears bite

    April 7, 2025

    UK voters are increasingly downbeat about the economy as President Trump’s tariff announcements have further dampened Brits’ confidence, according to the latest City AM/Freshwater Strategy poll. The global economy is still reeling from the President’s Rose Garden speech, where Trump announced sweeping tariffs on countries around the world, with markets nosediving across Asia and Europe [...]

  • One in five Brits in ‘high financial stress’ as economic woes deepen

    March 3, 2025

    Public confidence in the UK economy has taken another hit, with the latest City AM Freshwater Strategy poll showing little hope for the near future. The polling revealed nearly one in five voters, 18 per cent, could not pay an unexpected £500 bill, categorising them as in “high financial stress”. 35 per cent said their [...]

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