The great Tory comeback? The public’s gonna need a lot of convincing October 7, 2025 A sceptical British public is not willing to listen to Tory promises of credibility after 14 years of government, writes Matthew Lesh.
Keir Starmer ‘has until May’ as polling sends warning shot September 15, 2025 Keir Starmer has been told he has until next May’s local elections to turn fortunes around as polling has sent the prime minister an ominous warning about his future. The Prime Minister is facing intense pressure from Labour MPs after new questions were raised about his appointment and judgment of Peter Mandelson as ambassador to [...]
Keir Starmer’s approval rating sinks to record low September 2, 2025 Keir Starmer’s approval ratings have hit a record low, a City AM/Freshwater Strategy poll has shown, as pressure mounts on the government ahead of the Budget. Research by City AM and the advisory firm Freshwater Strategy has highlighted the growing discontent among voters over the UK government’s poor performance after a year in office. Starmer’s [...]
Starmer seeks to relaunch as approval rating hits fresh low September 2, 2025 Keir Starmer has launched a dramatic shakeup of his Downing Street team as he hails the “second phase” of his government amid dire poll ratings and a sluggish economy. The Prime Minister has beefed up Number Ten’s economic muscle, bringing in his Chancellor’s top minister, Darren Jones, to fill a newly created position alongside a [...]
Ouch! Starmer and Reeves now less popular than Donald Trump August 5, 2025 Keir Starmer and Rachel Reeves are now less popular than Donald Trump in the eyes of British voters. According to the latest City AM/Freshwater survey, Donald Trump and his on-off acolyte Elon Musk are ferociously unpopular with the average UK citizen. More than 57 per cent of respondents told pollsters they had an unfavourable view [...]
Brits are gloomy – and not just about the weather August 5, 2025 Writers often agonise over how a column performs. I can see how many people read the online version of the Editor’s Letter and while our analytics don’t yet tell me what people make of my opinions they often spark a lively debate on LinkedIn. That can be satisfying, but that’s a self-selecting crowd of people [...]
Voters say Nigel Farage’s Reform is the ‘party of UK business’ August 5, 2025 Reform UK is now seen as the most pro-business party in Westminster, fresh polling produced for City AM has found, in one of the first major signs the public is warming to Nigel Farage’s economic policies. Political parties have long battled to present themselves as a pro-business party, with Labour’s Chancellor Rachel Reeves wooing company bosses [...]
Reform top the polls but voters cool on Nigel Farage July 9, 2025 Reform UK continues to ride high in the opinion polls – climbing 16 points since last year’s election – yet voters appeared to have cooled on Nigel Farage as new City AM polling suggests he’s lost some of his shine. A post-government slump in support for the Conservative Party and lack of approval for the [...]
Brits back spending cuts over tax rises July 8, 2025 Voters prefer spending cuts over tax rises, fresh polling has found, putting Chancellor Rachel Reeves at odds with an electorate that has become frustrated with her economic policies. Rachel Reeves set spending pledges in stone in June when she confirmed Labour would boost day-to-day departmental and capital spending, with the NHS receiving a fresh three-year [...]
Brits pour scorn on Labour after week from hell July 7, 2025 Brits have delivered a withering verdict on Labour after a week in which the anniversary of their election victory was marred by shambolic u-turns and infighting. Following the dramatic events of last week, voters’ disapproval of the government appears to have intensified with a growing number of Brits opposing the government’s high-tax-high-spending policies, according to [...]