Tories gain on Reform in polls yet Badenoch struggles for approval February 3, 2026 The Conservatives have slightly narrowed Reform UK’s polling lead though Opposition leader Kemi Badenoch suffered a setback with a sharp decrease in approval ratings over the last month. The Tories now lead Labour by five percentage points and trail Nigel Farage’s party by eight points in City AM/Freshwater Strategy’s monthly poll. Reform UK enjoy 30 [...]
Starmer in dire straits as British voters pessimistic on almost every issue January 15, 2026 Leaders rarely fail because of a single decision. Starmer's problem is that voters are pessimistic on almost every major measure.
Young people seek to boost savings to offset cost of living squeeze January 13, 2026 Young people are seeking to save more money in 2026, as the cost of living crisis focuses minds on careful financial management. According to the latest City AM polling from Freshwater strategy, over half of Britons are aiming to save money, but a staggering 70 per cent of 18 to 34 year olds are prioritising [...]
Starmer’s approval rating tanks to new low December 2, 2025 Keir Starmer’s approval rating has cratered to an unprecedented low as voters turned against the Prime Minister in the aftermath of the Budget. City AM/Freshwater Strategy polling has shown Starmer’s approval rating dropping to a score of -47, trailing well behind Tory leader Kemi Badenoch and Reform UK’s Nigel Farage. The figure is the lowest [...]
Voters blame Labour for tax hikes amid gloomy outlook December 2, 2025 A majority of voters believe that the raft of tax-raising measures unveiled at last week’s Budget prove that Labour has failed to fix the public finances after more than year in office. Senior Labour officials including Chancellor Rachel Reeves have suggested that the government faced constraints on public finances as a result of international trade [...]
Voters’ verdict: Tax hikes breach manifesto and Reeves should resign December 1, 2025 Chancellor Rachel Reeves should resign following a decision to extend the freeze on income tax thresholds in a move seen by voters as a breach of Labour’s manifesto, new polling has revealed. The government is facing intense pressure over the way it conducted economic policymaking, with questions lurking over a potential breach of the Labour [...]
Brits don’t believe this is a country that rewards hard work November 12, 2025 What conversations are you having at work, at home, in the pub? There’s plenty to talk about, from Traitors (BBC good?) to trust in public broadcasting (BBC bad?) to say nothing of football, Remembrance Day, the weather and Christmas. Looking beyond these topics, is it possible to discern the national mood? Do we feel that [...]
Starmer’s approval ratings hit record low amid Reform and Green squeeze November 11, 2025 Keir Starmer’s approval ratings have hit a fresh low as voters brace for a battering at the Budget. The latest City AM/Freshwater Strategy poll of UK voters has shown that Keir Starmer’s net approval rating has cratered to -45, the lowest level since our monthly polling began in January this year. His Chancellor, Rachel Reeves, [...]
Voters say Rachel Reeves should resign if income taxes are hiked November 11, 2025 A majority of voters believe Rachel Reeves should resign as Chancellor if she breaks a key Labour manifesto commitment by raising income tax. Labour’s 2024 election manifesto said the party would not put up taxes on working people, including VAT and income tax. But in the lead-up to a crucial Budget where the Chancellor is [...]
Badenoch preferred as Prime Minister over Starmer October 8, 2025 Kemi Badenoch has been handed a boost ahead of her make-or-break Tory conference speech today as fresh polling has shown the Tory leader is preferred as Prime Minister over Keir Starmer. The latest City AM/Freshwater Strategy survey has shown that Badenoch leads Starmer by two percentage points as the country’s preferred Prime Minister, a marginal [...]