Badenoch preferred as Prime Minister over Starmer October 8, 2025 Kemi Badenoch has been handed a boost ahead of her make-or-break Tory conference speech today as fresh polling has shown the Tory leader is preferred as Prime Minister over Keir Starmer. The latest City AM/Freshwater Strategy survey has shown that Badenoch leads Starmer by two percentage points as the country’s preferred Prime Minister, a marginal [...]
Brits fear Rachel Reeves’ next Budget will make them worse off October 7, 2025 A majority of Britons believe Rachel Reeves’ next Budget will make them worse off while three in four have lost faith in the government’s growth mission, fresh polling reveals. The Labour government has made growing the UK economy its central mission in government in a bid to claw back support across the electorate. But the [...]
The great Tory comeback? The public’s gonna need a lot of convincing October 7, 2025 A sceptical British public is not willing to listen to Tory promises of credibility after 14 years of government, writes Matthew Lesh.
Keir Starmer ‘has until May’ as polling sends warning shot September 15, 2025 Keir Starmer has been told he has until next May’s local elections to turn fortunes around as polling has sent the prime minister an ominous warning about his future. The Prime Minister is facing intense pressure from Labour MPs after new questions were raised about his appointment and judgment of Peter Mandelson as ambassador to [...]
Keir Starmer’s approval rating sinks to record low September 2, 2025 Keir Starmer’s approval ratings have hit a record low, a City AM/Freshwater Strategy poll has shown, as pressure mounts on the government ahead of the Budget. Research by City AM and the advisory firm Freshwater Strategy has highlighted the growing discontent among voters over the UK government’s poor performance after a year in office. Starmer’s [...]
Starmer seeks to relaunch as approval rating hits fresh low September 2, 2025 Keir Starmer has launched a dramatic shakeup of his Downing Street team as he hails the “second phase” of his government amid dire poll ratings and a sluggish economy. The Prime Minister has beefed up Number Ten’s economic muscle, bringing in his Chancellor’s top minister, Darren Jones, to fill a newly created position alongside a [...]
Ouch! Starmer and Reeves now less popular than Donald Trump August 5, 2025 Keir Starmer and Rachel Reeves are now less popular than Donald Trump in the eyes of British voters. According to the latest City AM/Freshwater survey, Donald Trump and his on-off acolyte Elon Musk are ferociously unpopular with the average UK citizen. More than 57 per cent of respondents told pollsters they had an unfavourable view [...]
Brits are gloomy – and not just about the weather August 5, 2025 Writers often agonise over how a column performs. I can see how many people read the online version of the Editor’s Letter and while our analytics don’t yet tell me what people make of my opinions they often spark a lively debate on LinkedIn. That can be satisfying, but that’s a self-selecting crowd of people [...]
Voters say Nigel Farage’s Reform is the ‘party of UK business’ August 5, 2025 Reform UK is now seen as the most pro-business party in Westminster, fresh polling produced for City AM has found, in one of the first major signs the public is warming to Nigel Farage’s economic policies. Political parties have long battled to present themselves as a pro-business party, with Labour’s Chancellor Rachel Reeves wooing company bosses [...]
Reform top the polls but voters cool on Nigel Farage July 9, 2025 Reform UK continues to ride high in the opinion polls – climbing 16 points since last year’s election – yet voters appeared to have cooled on Nigel Farage as new City AM polling suggests he’s lost some of his shine. A post-government slump in support for the Conservative Party and lack of approval for the [...]