Tax fears mount: Most Brits unhappy with Labour over energy price rise April 14, 2026 The majority of Britons are unhappy with the Labour government’s response to the energy price jump sparked by the Iran war, new polling has found, as voters believe that Chancellor Rachel Reeves will turn to tax rises to keep public finances on a stable footing. Fresh City AM/Freshwater Strategy polling has found that 52 per [...]
Voters say Starmer should resign over Mandelson affair March 4, 2026 Sir Keir Starmer should resign over his handling of the Peter Mandelson scandal as his apology failed to deal with allegations of sleaze within the Labour Party, the majority of voters believe. The latest City AM/Freshwater Strategy poll of UK voters has found that over half of Brits (59 per cent) believe Starmer should have [...]
Greens close gap with Labour in polls after historic by-election win March 3, 2026 The Greens are now biting at the heels of the Labour Party in national polling after its candidate Hannah Spencer stormed to a historic by-election win in Gorton and Denton last week. The latest City AM/Freshwater Strategy poll puts the Greens on 15 per cent, with Labour ahead of them by three points, a smaller [...]
Voters think defections help Reform UK – and harm the Tories February 4, 2026 Voters believe that political defections made by the likes of Robert Jenrick and Suella Braverman will help Reform UK in elections – and damage the Conservatives. The latest City AM/Freshwater Strategy poll of UK voters has found that 44 per cent think the recent defections will increase Reform’s chances at the next general election, compared [...]
New Years optimism wears off as economic expectations drop February 4, 2026 New Year’s optimism is beginning to fall away with the number of people expecting the economy to improve this year falling at the start of February. According to the latest City AM/Freshwater Strategy poll of UK voters, the number of people expecting the economy to improve in the next 12 months has fallen by four [...]
Tories gain on Reform in polls yet Badenoch struggles for approval February 3, 2026 The Conservatives have slightly narrowed Reform UK’s polling lead though Opposition leader Kemi Badenoch suffered a setback with a sharp decrease in approval ratings over the last month. The Tories now lead Labour by five percentage points and trail Nigel Farage’s party by eight points in City AM/Freshwater Strategy’s monthly poll. Reform UK enjoy 30 [...]
Starmer in dire straits as British voters pessimistic on almost every issue January 15, 2026 Leaders rarely fail because of a single decision. Starmer's problem is that voters are pessimistic on almost every major measure.
Young people seek to boost savings to offset cost of living squeeze January 13, 2026 Young people are seeking to save more money in 2026, as the cost of living crisis focuses minds on careful financial management. According to the latest City AM polling from Freshwater strategy, over half of Britons are aiming to save money, but a staggering 70 per cent of 18 to 34 year olds are prioritising [...]
Starmer’s approval rating tanks to new low December 2, 2025 Keir Starmer’s approval rating has cratered to an unprecedented low as voters turned against the Prime Minister in the aftermath of the Budget. City AM/Freshwater Strategy polling has shown Starmer’s approval rating dropping to a score of -47, trailing well behind Tory leader Kemi Badenoch and Reform UK’s Nigel Farage. The figure is the lowest [...]
Voters blame Labour for tax hikes amid gloomy outlook December 2, 2025 A majority of voters believe that the raft of tax-raising measures unveiled at last week’s Budget prove that Labour has failed to fix the public finances after more than year in office. Senior Labour officials including Chancellor Rachel Reeves have suggested that the government faced constraints on public finances as a result of international trade [...]