Brits don’t believe this is a country that rewards hard work November 12, 2025 What conversations are you having at work, at home, in the pub? There’s plenty to talk about, from Traitors (BBC good?) to trust in public broadcasting (BBC bad?) to say nothing of football, Remembrance Day, the weather and Christmas. Looking beyond these topics, is it possible to discern the national mood? Do we feel that [...]
Starmer’s approval ratings hit record low amid Reform and Green squeeze November 11, 2025 Keir Starmer’s approval ratings have hit a fresh low as voters brace for a battering at the Budget. The latest City AM/Freshwater Strategy poll of UK voters has shown that Keir Starmer’s net approval rating has cratered to -45, the lowest level since our monthly polling began in January this year. His Chancellor, Rachel Reeves, [...]
Voters say Rachel Reeves should resign if income taxes are hiked November 11, 2025 A majority of voters believe Rachel Reeves should resign as Chancellor if she breaks a key Labour manifesto commitment by raising income tax. Labour’s 2024 election manifesto said the party would not put up taxes on working people, including VAT and income tax. But in the lead-up to a crucial Budget where the Chancellor is [...]
Badenoch preferred as Prime Minister over Starmer October 8, 2025 Kemi Badenoch has been handed a boost ahead of her make-or-break Tory conference speech today as fresh polling has shown the Tory leader is preferred as Prime Minister over Keir Starmer. The latest City AM/Freshwater Strategy survey has shown that Badenoch leads Starmer by two percentage points as the country’s preferred Prime Minister, a marginal [...]
Brits fear Rachel Reeves’ next Budget will make them worse off October 7, 2025 A majority of Britons believe Rachel Reeves’ next Budget will make them worse off while three in four have lost faith in the government’s growth mission, fresh polling reveals. The Labour government has made growing the UK economy its central mission in government in a bid to claw back support across the electorate. But the [...]
The great Tory comeback? The public’s gonna need a lot of convincing October 7, 2025 A sceptical British public is not willing to listen to Tory promises of credibility after 14 years of government, writes Matthew Lesh.
Keir Starmer ‘has until May’ as polling sends warning shot September 15, 2025 Keir Starmer has been told he has until next May’s local elections to turn fortunes around as polling has sent the prime minister an ominous warning about his future. The Prime Minister is facing intense pressure from Labour MPs after new questions were raised about his appointment and judgment of Peter Mandelson as ambassador to [...]
Keir Starmer’s approval rating sinks to record low September 2, 2025 Keir Starmer’s approval ratings have hit a record low, a City AM/Freshwater Strategy poll has shown, as pressure mounts on the government ahead of the Budget. Research by City AM and the advisory firm Freshwater Strategy has highlighted the growing discontent among voters over the UK government’s poor performance after a year in office. Starmer’s [...]
Starmer seeks to relaunch as approval rating hits fresh low September 2, 2025 Keir Starmer has launched a dramatic shakeup of his Downing Street team as he hails the “second phase” of his government amid dire poll ratings and a sluggish economy. The Prime Minister has beefed up Number Ten’s economic muscle, bringing in his Chancellor’s top minister, Darren Jones, to fill a newly created position alongside a [...]
Ouch! Starmer and Reeves now less popular than Donald Trump August 5, 2025 Keir Starmer and Rachel Reeves are now less popular than Donald Trump in the eyes of British voters. According to the latest City AM/Freshwater survey, Donald Trump and his on-off acolyte Elon Musk are ferociously unpopular with the average UK citizen. More than 57 per cent of respondents told pollsters they had an unfavourable view [...]