Profit hike for owner of Gary Neville’s The Overlap January 20, 2025 Growth in the US helped fuel a surge in both sales and profit at Miroma, the group which previously weighed up a shock £1bn takeover of Channel 4 and the owner of Gary Neville’s The Overlap series. The marketing agency, which also owns a majority stake in Gary Neville’s production company, Buzz 16, has reported [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
24 Hours in Police Custody helps Channel 4 treble Youtube views October 28, 2024 Channel 4 has tripled its UK Youtube full-episode views in 2024 as the broadcaster accelerates its social media strategy to capture new audiences. The British network’s social output has reaped 1.8bn views so far this year, driven by soaring Youtube audiences. Total views of Channel 4 content on Youtube are up 43 per cent from [...]
London Film Festival cancels far-right documentary screening over safety concern October 19, 2024 The BFI London Film Festival (LFF) has cancelled a screening of a documentary about the far-right over “safety” concerns. Undercover: Exposing The Far Right, which uses hidden cameras to cover far-right figures across the UK and Europe, was to be part of the 68th festival over the weekend, but has been withdrawn. Kristy Matheson, director [...]
Channel 4 tunes in to Gary Neville’s Manchester landmark October 14, 2024 Channel 4 is to open a major new office in Manchester city centre in the £400m landmark being constructed by Gary Neville‘s firm. The channel has signed up to take 12,293 sq ft of space at No.1 St Michael’s, the £150m element of the development. Led by Neville’s Relentless Developments, the scheme also includes a [...]
Channel 4 reports record loss as advertising troubles persist October 9, 2024 Channel 4 has reported a challenging year, amid a "tough cyclical TV advertising downturn", but said this is beginning to stabilise.
No showstopper performance for The Great British Bake Off maker October 8, 2024 Turnover and profit at Love Productions, the maker of TV shows including The Great British Bake Off, both fell back during its latest financial year. The business has reported a turnover of £71.7m for 2023, down from the £79.3m it achieved in 2022. Newly-filed accounts with Companies House also show that its pre-tax profit also [...]
Channel 4 Ventures backs new Elvis show creator Layered Reality August 29, 2024 Channel 4 Ventures has backed Layered Reality, which recently won the rights to create an immersive experience based on the life of Elvis.
Leeds-upon-Thames? How the West Yorkshire heartland is luring British institutions away from London August 14, 2024 Over the past few years Leeds has emerged as a go-to destination for British institutions looking to venture beyond the M25. Since 2018 Channel 4, the Bank of England, the Financial Conduct Authority and the UK Infrastructure Bank have all opened hubs or expanded their presence in the city, adding hundreds of new jobs and [...]
Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]