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Athletic Ventures

  • UK Athletics posts profit for first time since 2017

    Sport Business

    UK Athletics has hailed a financial turnaround after going from a deficit of £1.2m to a surplus of £107,000 – its first since 2017. The accounts for the year to March 31 2025 saw losses slashed just three years after the track and field governing body appeared to be on the brink of bankruptcy. UK [...]

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  • Great North Run chiefs sorry for putting Sunderland not Newcastle on medals

    Sport

    It wasn’t just the competitors left with red faces at yesterday’s Great North Run after organisers were forced to apologise for depicting Sunderland instead of Newcastle on medals. Many of the 60,000 entrants were quick to point out the mistake, which also appeared on finishers’ T-shirts at the popular half-marathon, and Great Run Company chiefs [...]

    Great North Run medals showed an aerial view of Sunderland instead of Newcastle
  • UK Athletics boosted by new five-year contract with BBC

    Sport Business

    UK Athletics has achieved a significant boost by agreeing a new five-year deal for the BBC to show its flagship events on free-to-air TV. The agreement between the BBC and Athletic Ventures covers the annual London Athletics Meet, which takes place next weekend and features the likes of Olympic champion Keely Hodgkinson, and the national [...]

    The BBC deal covers UK Athletics' flagship events, such as next week's London leg of the Diamond League featuring Keely Hodgkinson
  • London Marathon Events sprints to record surplus as profits surge

    July 8, 2025

    The organiser of the London Marathon achieved a record surplus last year as pre-tax profit almost doubled to £12m.  London Marathon Events, which also runs several other mass participation races, grew revenue from £48.9m to £59.8m and profit from £6.8m to £12.0m. That resulted in a record surplus passed to the London Marathon Foundation, its [...]

  • London Athletics Meet organisers lobby government to back world champs bid

    May 30, 2025

    The organisation behind the London Athletics Meet has called on the government to back the UK bid for the 2029 World Athletics Championships. Athletic Ventures claims hosting the global track and field tournament for the first time since 2017 could give London a £400m economic boost.  It comes as this year’s London Athletics Meet was [...]

  • Keely Klassic: Why I’m rooting for Hodgkinson’s ambitious showcase

    February 13, 2025

    What the Keely Klassic lacks in spelling, Hodgkinson’s mash-up of athletics and entertainment makes up for in forward thinking, writes Ed Warner. “Some are born great, some achieve greatness, and some have greatness thrust upon them.” Keely Hodgkinson may not have nailed greatness just yet, but if she does secure that status it will likely [...]

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