X-odus: Musk platform ‘distinctly not well received’ by marketers September 5, 2024 Marketers’ trust in Elon Musk’s X as an effective platform for advertising has plummeted since 2022, with advertisers anxious about the “brand safety” that the controversial social media channel offers. Approval ratings for the social media channel have plummeted to minus 21 per cent, down from plus 15 per cent just two years ago, according [...]
Meta: Watchdog greenlights changes to advertiser data rules on Facebook August 20, 2024 The UK’s competition watchdog has given the green light to new commitments from Meta to better protect the data of advertisers on Facebook. Since June 2021, the Competition and Markets Authority (CMA) has been looking into whether Meta has unfairly data from its advertising services to give its Facebook Marketplace an edge over competitors. After [...]
Huel and Zoe adverts featuring Dragons’ Den star Steven Bartlett banned August 14, 2024 Adverts featuring Dragons’ Den star Steven Bartlett for nutrition brands Zoe and Huel have been banned after it was ruled they failed to disclose their commercial relationship with the celebrity entrepreneur. The Advertising Standards Authority (ASA) has said the adverts, which were seen on Facebook in February, “omitted material information” about their links to Bartlett. [...]