Brits spend £5bn to avoid ads on Netflix, Amazon Prime, Disney+ and Spotify Tech Brits are spending a staggering £5bn a year just to avoid ads on leading streaming services, according to a new report. In a bid to keep binge-watching and playlist-streaming interruption-free, a new Finder report found that over 31m UK adults now pay for premium, ad free subscriptions across Netflix, Amazon Prime, Disney +, and Spotify. [...]
From porridge to pizza: Junk food ban will have ‘inevitable impact on growth’ – advertisers warn Politics A pre-watershed ban on advertising junk food will have an “inevitable impact” on the UK’s “wider economic growth”, an advertising industry body has warned. The government claims the new policy, which will come into force from October 2025, will prevent an estimated 20,000 cases of childhood obesity. Legislation published on Tuesday afternoon reveals the broad [...]
Eurostar’s £39 fare promotion blasted for being misleading – again Transport and infrastructure Eurostar has been scolded by the advertising regulator for the second time this year, over how it presented Instagram and Facebook ads for £39 fares.
Sir Ridley Scott’s production company in the red after battling ‘turbulent waters’ October 4, 2024 Sir Ridley Scott’s production company fell into the red as it battled with the “turbulent waters” of the film and TV industry, it has been revealed. Ridley Scott Associates has reported a pre-tax loss of £2.6m for the 12 months to 30 September, 2023, according to newly-filed accounts with Companies House. The loss comes after [...]
Google accused of using its dominance to harm the competition September 6, 2024 Google has been accused of using “anti-competitive practices” which harm thousands of publishers and advertisers in the UK. The Competition and Markets Authority (CMA) said it has provisionally found that the US giant could be negatively impacting rivals over open-display advert technology. According to its findings, the watchdog said that when placing digital adverts on [...]
X-odus: Musk platform ‘distinctly not well received’ by marketers September 5, 2024 Marketers’ trust in Elon Musk’s X as an effective platform for advertising has plummeted since 2022, with advertisers anxious about the “brand safety” that the controversial social media channel offers. Approval ratings for the social media channel have plummeted to minus 21 per cent, down from plus 15 per cent just two years ago, according [...]
Meta: Watchdog greenlights changes to advertiser data rules on Facebook August 20, 2024 The UK’s competition watchdog has given the green light to new commitments from Meta to better protect the data of advertisers on Facebook. Since June 2021, the Competition and Markets Authority (CMA) has been looking into whether Meta has unfairly data from its advertising services to give its Facebook Marketplace an edge over competitors. After [...]
Huel and Zoe adverts featuring Dragons’ Den star Steven Bartlett banned August 14, 2024 Adverts featuring Dragons’ Den star Steven Bartlett for nutrition brands Zoe and Huel have been banned after it was ruled they failed to disclose their commercial relationship with the celebrity entrepreneur. The Advertising Standards Authority (ASA) has said the adverts, which were seen on Facebook in February, “omitted material information” about their links to Bartlett. [...]