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2026 Fifa World Cup

  • World Cup tickets aren’t worth getting into debt for, Scotland fans told

    December 15, 2025

    Scotland manager Steve Clarke has urged fans not to rack up debt following his team at the 2026 World Cup, amid criticism of sky-high ticket prices. The Tartan Army is expected to travel in numbers to the US next summer to see Scotland play in a first men’s World Cup for 28 years, where supporters [...]

  • Greedy Fifa rinsing fans over World Cup tickets – even Americans are baulking

    December 11, 2025

    Ed Warner finds that even Americans accustomed to paying through the nose for live sport are outraged at the prices Fifa is allowing to be set for tickets at the 2026 World Cup. It was a bitterly cold evening in Boston, the temperature well below zero, and yet the Bruins fans still rolled up to [...]

  • ITV to show England’s 2026 World Cup opener, BBC bets on knockout rounds

    December 10, 2025

    ITV will show England’s opening match of the 2026 World Cup against Croatia after it and the BBC confirmed their allocations for the tournament. All 104 matches will be broadcast on free-to-air television in the UK, with the BBC and ITV sharing the fixtures and both showing the final on 19 July. While ITV has [...]

  • The politics behind the 2026 Fifa World Cup draw and schedule

    December 9, 2025

    By the time the Village People walked out on stage to close the 2026 Fifa World Cup draw, to the delight of US President Donald Trump and Fifa chief Gianni Infantino, many fans’ thoughts had already turned to who their team would be playing and when. And when the full schedule was confirmed 24 hours [...]

  • Salah’s Egypt and Iran will contest a ‘pride match’ at 2026 Fifa World Cup

    December 8, 2025

    The 2026 Fifa World Cup match between Egypt and Iran has been designated as host city Seattle’s “pride match”. Homosexuality is illegal in both Egypt and Iran but the local organising committee in host city Seattle – the Seattle Pride Match Advisory Committee, which is not affiliated with Fifa – has said the match on [...]

  • Icons, purpose and gastronomy: How brands can win at the 2026 World Cup

    December 7, 2025

    The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade.  With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]

  • World Cup has found ‘right number’ by expanding to 48 teams, says Wenger

    December 5, 2025

    Arsene Wenger insists that Fifa has found the “right number” by expanding the World Cup to 48 teams for the first time in 2026. The former Arsenal manager, now Fifa’s chief of global football development, has long been among the most vocal supporters for the expansion. Critics argue that the move makes the tournament too [...]

  • World Cup draw: Why Scotland have bookmakers running scared

    December 5, 2025

    Scottish success is the result that bookmakers fear the most ahead of today’s 2026 World Cup draw, William Hill has said. Scotland booked their return to football’s biggest event, ending a 28-year absence, with a dramatic win over Denmark last month. Steve Clarke’s team are 125-1 outsiders to lift the World Cup but that hasn’t [...]

  • Pubs to stay open until 1am if Home Nations reach Fifa World Cup knockouts

    December 4, 2025

    Pubs will stay open until 1am if England, Scotland, Wales or Northern Ireland reach the final stages of the 2026 Fifa World Cup. Home Secretary Shabana Mahmood confirmed that “the party won’t end before the final whistle is blown”, adding that “if any [home] nation reaches the final stages, we will extend licensing hours”.  The [...]

  • Nutella owners plan $100m World Cup and Super Bowl marketing spree

    October 10, 2025

    Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]

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