Starbucks will begin trialling a coffee-to-your-door service in London at the end of the month as it looks to tap into the $95bn (£73.7bn) global market for online food delivery.
The company has teamed up with food delivery app Uber Eats in a bid to corner the market in the capital by offering delivery from a limited number of its coffee shops, it said this morning.
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“We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us,” said Starbucks chief operating officer Roz Brewer.
The London trials add the UK to a list of eleven other countries where customers can get their caffeine fix by ordering through their phone. It promises that around 95 per cent of its core menu items will be available through the app.
“At Uber Eats, we’re always looking for new ways to offer people the widest selection of food they love. That’s why we’re so excited to deliver Starbucks fans their favourite food and beverages in a way that’s as easy as requesting a ride,” said Jason Droege, head of Uber Everything.
“Be it breakfast delivered straight to the soccer field or afternoon lattes to the office, we know this partnership will delight our customers.”
The news comes as Starbucks said it would expand its deliveries across seven US cities, including San Francisco, New York, and Washington DC.
The initiative will bring Starbucks delivery options to almost a quarter of stores operated by the company following trials in Miami.
“We know we have untapped customer demand for Starbucks Delivers in the US and starting today, we’re expanding our best-in-class experience to our customers both in and out of our stores,” Brewer said.