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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Sport

  • Premier League’s smallest stadium gets approval to begin £90m rebuild

    January 22, 2026

    AFC Bournemouth have been granted planning permission for the first phase of a £90m redevelopment that will increase capacity at the Vitality Stadium to more than 20,000. The club, whose 11,000-seat ground is the smallest in the Premier League, have been given the green light for “enabling works”, the first of three phases of improvements [...]

  • Djokovic co-founded player group seeks $1bn backing for new tennis tour

    January 22, 2026

    The lobby group co-founded by Novak Djokovic, the Professional Tennis Players Association, is seeking up to $1bn in investment to back its proposed shake-up of the professional circuit. According to multiple reports, the PTPA has contacted more than 20 banks and financial advisory firms to drum up support for its vision, which includes a new [...]

  • Former JPMorgan investment banker launches European sports fund

    January 22, 2026

    A former JPMorgan investment banker has teamed up with the former managing director of Eurosport to launch a new European sports fund. Athvance Capital has launched as a “European investment platform fully dedicated to unlocking long-term value across the global sports industry”. Capital, according to the firm, has already been deployed across Padel Copa as [...]

  • Prem Rugby signs free-to-air broadcast deal with ITV

    January 22, 2026

    Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It continues a longstanding agreement between the two organisations, with every match each season also broadcast on TNT Sports. The move solidifies the free-to-air [...]

  • Football regulator may have popular support but many will be disappointed

    January 22, 2026

    The Independent Football Regulator will not be the panacea for all of the English game’s ills that some are hoping for, says Ed Warner. To a stimulating conference titled “The Independent Football Regulator: challenge or opportunity?” There I found myself a minority voice in an echo chamber of regulatory advocates.  An opening poll of the [...]

  • Former Goldman Sachs chief backs F1 to hold, and increase, value

    January 22, 2026

    Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]

  • Real Madrid top Deloitte Football Money League as Champions League revamp boosts Premier League’s rivals

    January 22, 2026

    An expanded and more lucrative Champions League has helped Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain all earn more than any Premier League club last season, according to the latest Deloitte Football Money League. Real Madrid stayed top of the annual rich list with record-breaking revenue of €1.2bn (£975m), ahead of LaLiga rivals Barcelona [...]

  • Live sport credited for Netflix subscriber surge as sign-ups hit 325m

    January 21, 2026

    Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m.  Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]

  • Welsh Rugby Union enters into £55m debt refinancing agreement amid domestic turmoil

    January 21, 2026

    The troubled Welsh Rugby Union has entered into a £55m debt refinancing agreement as the governing body eyes stadium developments amid domestic turmoil. The WRU has borrowed from Goldman Sachs and HSBC in order to pay off existing debts to NatWest and various government bodies in a refinancing package that will play out over a [...]

  • Did NBA in London prove to brands European basketball is viable?

    January 21, 2026

    During one of the timeouts at the London NBA match between Orlando Magic and the Memphis Grizzlies, two fans played a game of tic-tac-toe. Only instead of noughts and crosses, the playing pieces were two basketball-themed Revolut cards. Onlookers shouldn’t have been surprised; sponsors rarely get the chance to show off to a London audience [...]

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