Salah’s Egypt and Iran will contest a ‘pride match’ at 2026 Fifa World Cup December 8, 2025 The 2026 Fifa World Cup match between Egypt and Iran has been designated as host city Seattle’s “pride match”. Homosexuality is illegal in both Egypt and Iran but the local organising committee in host city Seattle – the Seattle Pride Match Advisory Committee, which is not affiliated with Fifa – has said the match on [...]
Cardiff City’s £100m Sala damages claim set for court in France December 8, 2025 Cardiff City’s £100m damages claim surrounding the 2019 transfer of Nantes striker Emiliano Sala will be heard today in France. The Welsh club argues that they’re owed damages after the death of Sala, who was killed when his plane crashed on the way to Cardiff for a £15m transfer in January 2019. He and the [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup December 7, 2025 The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Why Formula 1 is a rare global sports asset December 6, 2025 Formula 1 has become one of the most sought-after properties in global sport — and the reasons run far deeper than glamour and horsepower. In a fragmented media landscape, F1 is one of the few rights-holders that can credibly claim global scale, cultural momentum and commercial scarcity. Start with the basics: reach. F1 remains one [...]
World Cup has found ‘right number’ by expanding to 48 teams, says Wenger December 5, 2025 Arsene Wenger insists that Fifa has found the “right number” by expanding the World Cup to 48 teams for the first time in 2026. The former Arsenal manager, now Fifa’s chief of global football development, has long been among the most vocal supporters for the expansion. Critics argue that the move makes the tournament too [...]
Purton could rake in All the Cash in his Sha Tin Paradise December 5, 2025 RACING enthusiasts in Hong Kong have the best of both worlds on a 10-race programme at Sha Tin on Sunday, with five races on turf and five on the all-weather surface. With just a week to go before the LONGINES Hong Kong International Races take centre stage, it is likely that both stables and jockeys [...]
Swift can Ascend higher than rivals with Bentley on board December 5, 2025 FORM students have an intriguing contest to look forward to, when a dozen contenders line-up in the Chatham Handicap (8.40am) over six furlongs on the all-weather surface. Multiple dirt winners, including Group Three Korea Sprint winner Self Improvement, Capital Delight, Sing Dragon and Talents Ambition face off against some talented turf speedsters headed by Invincible [...]
World Cup draw: Why Scotland have bookmakers running scared December 5, 2025 Scottish success is the result that bookmakers fear the most ahead of today’s 2026 World Cup draw, William Hill has said. Scotland booked their return to football’s biggest event, ending a 28-year absence, with a dramatic win over Denmark last month. Steve Clarke’s team are 125-1 outsiders to lift the World Cup but that hasn’t [...]
London City Lionesses score deal as Mastercard doubles down on Kang December 5, 2025 Mastercard has expanded its partnership with Michele Kang’s stable of women’s football clubs by becoming a sponsor of London City Lionesses. The company has become official payments partner as part of a wider deal with the club that will see it offer cardholders and supporters “Priceless” matchday experiences, including meeting players and mascot opportunities. Mastercard [...]
LA Olympic Games passes $2bn in sponsorship deals December 5, 2025 The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]