Saracens: Love to hate, rugby values and mulled name change September 30, 2025 Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]
Europe’s Ryder Cup drama draws 5m UK viewers on Sky Sports September 29, 2025 Europe’s nail-biting Ryder Cup triumph at Bethpage Black pulled in 5m UK viewers across three days of coverage on Sky Sports, the broadcaster said. Average viewing was up 45 per cent on the last Ryder Cup in Rome two years ago, while the audience for Sunday’s final session peaked at 24 per cent higher than [...]
Club World Cup left Chelsea with less than two weeks’ pre-season September 29, 2025 Winners Chelsea were among the teams hardest hit by participating in the Club World Cup, exposing their players to greater risk of injury, according to a report by footballers’ union Fifpro. Reaching the final of the revamped competition in the US this summer left Chelsea with just 13 days of pre-season preparations before beginning the [...]
Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift September 29, 2025 England’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament. Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in [...]
Cold Palmer: What footballer’s wine row tells us about trade mark protection September 28, 2025 The recent “Cold Palmer” trade mark case, which saw Chelsea and England footballer Cole Palmer’s application challenged by a vineyard, is a reminder that, whatever walk of business you are in, trade mark registrations are an essential part of business planning. Being a sports personality does not grant you extra rights in your name, likeness [...]
Women’s sport leagues, not teams, are the new investment frontier September 27, 2025 Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]
This legal battle could reshape anti-doping disclosure in sport September 26, 2025 A pivotal legal dispute has emerged that could redefine how sports authorities handle the publication of athletes’ personal data. At the heart of the matter is the practice by Austria’s National Anti-Doping Agency (NADA Austria) and the Austrian Anti-Doping Legal Committee of publishing the names and details of athletes sanctioned for doping violations on publicly [...]
Where to watch the Women’s Rugby World Cup in London September 26, 2025 The Women’s Rugby World Cup final between England’s Red Roses and Canada gets underway on Saturday afternoon. And with a third-place play-off between New Zealand and France beforehand, there’s a bumper day of rugby in the capital. Unsurprisingly it is a sell-out in south west London so we have you covered for a couple of [...]
My Wish can get off the Mark at Sha Tin September 26, 2025 IT IS hard to believe after Typhoon Ragasa caused widespread destruction in Hong Kong and brought the city to a standstill during the week, it’s all-systems-go for racing at Sha Tin on Sunday. Officials have given the thumbs-up for the 11-race card and remember Sha Tin is one of the fastest drying tracks in the [...]
Code to leave Fownes Dancing in Paradise September 26, 2025 TRAINER Caspar Fownes was a frustrated figure after the stewards abandoned the last two races at Sha Tin due to an unsafe track last weekend. He is sitting pretty at the top pf the trainers’ championship with seven wins and was particularly bullish about the chances of DANCING CODE before the stewards pulled the plug [...]