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      World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead

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Sport

  • How sport and athletes can show the realities of neurodiversity

    December 21, 2025

    Sport and athletes like Simone Biles, Lewis Hamilton and Lucy Bronze can play a key role in reframing attitudes on neurodiversity, writes Matt Readman. Earlier this month Wes Streeting announced a review into how the UK is currently diagnosing mental health conditions, jumping on the bandwagon of those questioning whether normal feelings have become “over-pathologised”.  [...]

  • Private capital is reshaping sport’s financial future, and it’s structural

    December 20, 2025

    Sport is no longer solely passion projects for the super-wealthy. Today, it is becoming a mature asset class supported by institutional and long-term private capital and the shift is visible in the deals transforming clubs, competitions and infrastructure across Europe and beyond. Private capital is stepping in where banks can’t or won’t. Stadium developments, transfer [...]

  • The Wolf is Coming to Win for Shum

    December 19, 2025

    RACING in Hong Kong reverts to Saturday from Sunday this weekend for an 11-race programme at Sha Tin and features the Class Two Ivy Handicap (9.05am) over six furlongs. With the Christmas festivities fast approaching, it will be paramount for many racegoers to top up their balances to pay for the turkey and presents under [...]

  • Invincible Ibis hoping for good Fortune on mile debut

    December 19, 2025

    WITH the flagship event on the racing calendar, the LONGINES Hong Kong International Races, done and dusted for another season, it is now the turn of the Four-Year-Old Classic Series to take the spotlight, starting at the beginning of February. The likes of highly progressive gallopers Dazzling Fit and INVINCIBLE IBIS have already put their [...]

  • Joshua vs Paul: A defining moment in evolution of sport entertainment

    December 19, 2025

    Tom Wild discusses how Joshua vs Paul shows sport can no longer be separated from the cultural forces that surround it. In a world where attention is fractured and loyalty is fluid, one of the most powerful tools available to help marketers cut through isn’t new at all – it’s culture. More specifically, it’s the [...]

  • Newcastle Red Bulls, Dupont and ITV: Top rugby business stories of 2025

    December 19, 2025

    This year really has been a 12 months where the business of rugby became a major talking point in ovalball discourse. We have always seen the odd deal here or investment there but 2025 has seen a step change across the sport, and it remains to be seen how it will pan out. So here [...]

  • AJ vs Paul: Netflix hosting amid WBD takeover a signal for sport

    December 18, 2025

    Netflix hosting Anthony Joshua’s showdown against Jake Paul this Friday, at the same time it moves closer to a possible takeover of Warner Bros Discovery, signals something bigger than a one-night spectacle. It shows live sport is changing fast. Netflix has experimented before. Last November it reported that 60m households watched Paul’s fight with Mike [...]

  • Scotland fans offered World Cup ticket packages starting at £8,000

    December 18, 2025

    Scotland fans are being offered World Cup travel packages that include guaranteed match tickets for all three group games – starting at more than £8,000. The “Follow My Team” packages include high-end accommodation but not flights to and from the US and are being sold by Qatar Airways Holidays, the official World Cup travel provider.  [...]

  • Premier Padel Tour heading to major London venue in 2026

    December 18, 2025

    The Premier Padel Tour will head to London for the first time next August as the sport continues to grow across Britain. A venue has not yet been confirmed but City AM understands that Olympia in Kensington is the overwhelming favorite.  It is part of a multi-year deal to bring a leg of the Premier [...]

  • Beckham and Neville sell stake in Salford City FC to US giants

    December 18, 2025

    AIG has become the largest shareholder in Salford City FC after the Gary Neville and David Beckham co-owned club sold a stake to the finance and insurance giant. The League Two club has sold a stake to the American firm in a deal that will see AIG become a strategic partner as well as largest [...]

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