Private capital is reshaping sport’s financial future, and it’s structural December 20, 2025 Sport is no longer solely passion projects for the super-wealthy. Today, it is becoming a mature asset class supported by institutional and long-term private capital and the shift is visible in the deals transforming clubs, competitions and infrastructure across Europe and beyond. Private capital is stepping in where banks can’t or won’t. Stadium developments, transfer [...]
Joshua vs Paul: A defining moment in evolution of sport entertainment December 19, 2025 Tom Wild discusses how Joshua vs Paul shows sport can no longer be separated from the cultural forces that surround it. In a world where attention is fractured and loyalty is fluid, one of the most powerful tools available to help marketers cut through isn’t new at all – it’s culture. More specifically, it’s the [...]
Newcastle Red Bulls, Dupont and ITV: Top rugby business stories of 2025 December 19, 2025 This year really has been a 12 months where the business of rugby became a major talking point in ovalball discourse. We have always seen the odd deal here or investment there but 2025 has seen a step change across the sport, and it remains to be seen how it will pan out. So here [...]
AJ vs Paul: Netflix hosting amid WBD takeover a signal for sport December 18, 2025 Netflix hosting Anthony Joshua’s showdown against Jake Paul this Friday, at the same time it moves closer to a possible takeover of Warner Bros Discovery, signals something bigger than a one-night spectacle. It shows live sport is changing fast. Netflix has experimented before. Last November it reported that 60m households watched Paul’s fight with Mike [...]
Scotland fans offered World Cup ticket packages starting at £8,000 December 18, 2025 Scotland fans are being offered World Cup travel packages that include guaranteed match tickets for all three group games – starting at more than £8,000. The “Follow My Team” packages include high-end accommodation but not flights to and from the US and are being sold by Qatar Airways Holidays, the official World Cup travel provider. [...]
Premier Padel Tour heading to major London venue in 2026 December 18, 2025 The Premier Padel Tour will head to London for the first time next August as the sport continues to grow across Britain. A venue has not yet been confirmed but City AM understands that Olympia in Kensington is the overwhelming favorite. It is part of a multi-year deal to bring a leg of the Premier [...]
Beckham and Neville sell stake in Salford City FC to US giants December 18, 2025 AIG has become the largest shareholder in Salford City FC after the Gary Neville and David Beckham co-owned club sold a stake to the finance and insurance giant. The League Two club has sold a stake to the American firm in a deal that will see AIG become a strategic partner as well as largest [...]
Why private capital could make this the last Ashes series as we know them December 18, 2025 This is likely to be the last Ashes as we know it; but not because England might finally win a series down in Australia, or because the format is suddenly about to change. By the time the iconic bilateral series returns for its 75th iteration in 2027, it will be against the backdrop of a [...]
Is the Premier League decoupling from the rest of English football? December 18, 2025 Ed Warner pores over a report on the polarisation of English football and comes up with a solution to the Premier League’s stand-off with the EFL for the new regulator. “I just hope they don’t mess it up.” The Premier League club chairman’s answer to my question about his hopes for the Independent Football Regulator [...]
Cornish Pirates: We will kick door down to reach franchised Prem Rugby December 18, 2025 The chief executive of Cornish Pirates insists she is ready to “kick the door down” to get her Champ side into Prem Rugby if the top flight becomes a ringfenced franchise league. Prem Rugby and the Rugby Football Union are exploring a franchise model which would see the current 10 teams form a new ring-fenced [...]