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      Adidas shares plunge after hike in World Cup marketing spend

      FIFA World Cup 2026 soccer ball on a blue stand with the FIFA logo, on a green grass field.

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      Adidas shares plunge after hike in World Cup marketing spend

      FIFA World Cup 2026 soccer ball on a blue stand with the FIFA logo, on a green grass field.

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Sport Business

  • LIV Golf teams up with Open Championship chiefs the R&A

    February 18, 2026

    LIV Golf has announced a collaboration with the R&A, organisers of the Open Championship, and the USGA, which runs the US Open. The global circuit, which features stars such as Bryson DeChambeau, Jon Rahm and 2022 Open winner Cameron Smith, has engaged the R&A’s Sustainable Agronomy Service and the USGA’s Green Section to consult on [...]

  • How the business of photographing the Winter Olympics has changed

    February 18, 2026

    Getty Images’ Ken Mainardis takes us through how the business of snapping the Winter Olympics has changed over time. Picture this – you hoist a 20kg bag of camera equipment onto your back and ski down an Olympic course to lie down in the snow and wait for hours for competition to start, all so [...]

  • Employment Rights Act changes could cost Premier League clubs millions

    February 18, 2026

    Premier League clubs could be forced to pay millions in player dismissal fees when Labour changes to the Employment Rights Act come into force next year. It comes as the UK’s unemployment rate reached a near five-year high on Tuesday morning. The Employment Rights Act, a brainchild of former deputy Prime Minister Angela Rayner, will [...]

  • Senior Red Bull Racing figure leaves F1 team weeks before new season

    February 17, 2026

    The period of personnel upheaval continued at the Red Bull Formula 1 team on Tuesday with the departure of chief designer Craig Skinner. Skinner had been with the outfit for 20 years and his departure follows in the footsteps of the likes of design guru Adrian Newey and former Team Principal Christian Horner in leaving the [...]

  • LaLiga claims court order win over NordVPN

    February 17, 2026

    Top flight Spanish football league LaLiga has successfully obtained legal orders against internet regulator bypasser NordVPN, it says. It is part of a sustained campaign by the Spanish league against piracy of matches both domestically and internationally. The Commercial Court demanded as part of its order that NordVPN and fellow site ProtonVPN now actively seek [...]

  • LA mayor calls for Wasserman resignation over Epstein files mention

    February 17, 2026

    The mayor of Los Angeles has called on Casey Wasserman to resign as chairman of the 2028 Olympic Games after his name was found in a recent dump of the Epstein files. Karen Bass told US Network CNN that she “cannot fire him” but said that Wasserman, whose namesake talent and sports marketing agency is [...]

  • Milano Cortina Winter Olympics: How much is a gold medal worth?

    February 17, 2026

    Top City insurers have revealed the value of a Milano Cortina Winter Olympics gold medal as Britain enjoys a flurry of top gongs so far in Italy. Matt Weston has picked up two gold medals in the skeleton, one of which was in the mixed team sliding event with compatriot Tabitha Stoecker. And duo Charlotte [...]

  • Exclusive: RFU monitoring possibility of protests against stadium sponsor Allianz

    February 17, 2026

    The Rugby Football Union is closely monitoring the possibility of protests against sponsor Allianz ahead of this weekend’s Six Nations clash between England and Ireland in Twickenham. Irish sport has seen a backlash over the insurance giant’s sponsorship of the Gaelic Athletic Association (GAA) amid the German firm’s alleged links to military companies which trade [...]

  • Winter Olympics 2026: How insurance keeps Milano Cortina on track

    February 17, 2026

    Every four years, the world’s greatest athletes fight to take gold, but it’s the unseen safety nets, drafted by insurers, that keep the Winter Olympics running smoothly. German-based Allianz became the exclusive insurance partner of the International Olympic Committee (IOC) in 2021, with coverage until the 2032 summer games in Brisbane, under the oversight of [...]

  • Youri Djorkaeff on investing, SailGP and buying an English football club

    February 16, 2026

    French football legend Youri Djorkaeff and his son Sacha on their investment vehicle Playmaker, backing SailGP and buying an English club. Two years after helping his country to win a home World Cup in 1998, Youri Djorkaeff was ticking off another life goal in France colours. Only this time it was on the waters around [...]

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