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Sport Business

  • Exclusive: LIV Golf creator 54 acquires Polo In The Park operator Sportgate

    December 4, 2025

    54, the global agency behind the creation of LIV Golf, has set its sights on elevating another sport steeped in tradition after acquiring Chesterton Polo In The Park organiser Sportgate International. The deal, set to be announced today at the Hurlingham Club in London, will see 54 add its advisory, planning and operations expertise to [...]

  • Chelsea star and Alpine F1 owner invest in ‘Strava for motorsport’ Track Titan

    December 4, 2025

    Chelsea footballer Trevoh Chalobah, a co-owner of the Alpine F1 team and the CEO of running brand On have invested in Track Titan, an AI tool billed as a “Strava for motorsport”. They have joined a $5m funding round co-led by the funds Partech and Game Changers Ventures, run by Alpine investor Roger Ehrenberg, and [...]

  • The best sport to watch live and solving your Christmas present dilemma

    December 4, 2025

    “What’s the best sport you’ve ever seen, Ed?” The question from a young friend gave me pause.  Not the best sporting event I’ve ever seen. That might not be easy, but some parameters immediately spring to mind to help refine my choice. No: the best sport, period. I’ve seen a fair few, after all. Got [...]

  • EY: Traditional sports cricket and rugby union surging in popularity

    December 4, 2025

    Rugby union and cricket have surged into the top 10 most popular sports across the UK in what is a tonic for traditional sports, new research has shown. Cricket climbed six places in the EY-Parthenon Sports Engagement Index to eighth, while rugby union jumped three spots to 10th. Football, Formula 1, Swimming and Tennis all [...]

  • Why second Ashes Test marks start of The Gabba’s long goodbye

    December 3, 2025

    When England’s cricketers step out onto the field at The Gabba on Thursday for the second Test, they will know they are on borrowed time. Not just to wrestle the series momentum away from Australia after a crushing opening defeat in Perth, but also to improve their record at the famous Brisbane ground. After this [...]

  • Exclusive: Three nations in €100m battle for new SailGP franchise

    December 3, 2025

    Three nations are locked in a €100m battle to join the SailGP grid as the sailing series expands to 14 teams, City AM can reveal. The fifth season of the competition concluded at the weekend in Abu Dhabi with British team Emirates GBR winning their first title. And the 12-team sailing competition will expand to [...]

  • MI London and Sunrisers Leeds: All Hundred deals completed

    December 3, 2025

    All eight deals for Hundred franchises have been completed after the Ambani family concluded negotiations with Surrey CCC.  Six of the eight deals in the short-form competition, which saw eight 49 per cent stakes owned by the England and Wales Cricket Board sold to overseas investors, were completed earlier this year but two deals remained [...]

  • Rugby league club Salford Red Devils liquidated after 150 years

    December 3, 2025

    Super League club Salford Red Devils have been liquidated, ending the club’s 152-year existence, amid debts of £4m. The club was wound up at a hearing at the Insolvency and Companies Court of the Royal Court of Justice in London on Wednesday morning after four adjournments at previous hearings. Salford Red Devils were taken over [...]

  • Why Britain is a nation of bad sports investors

    December 3, 2025

    Britain loves sport, but our approach to funding it is fundamentally flawed. We spend heavily on pitches, clubs and community programmes, yet much of that money vanishes into a black hole of short-term fixes. Simply put, we are bad sports investors because we treat funding as charity rather than a catalyst for growth. It’s not [...]

  • Record £60m day at Tattersalls December Mares Sale

    December 3, 2025

    Sales totalling £60m saw the Tattersalls December Mares Sale break the European auction record for the highest grossing day of horse sales. Barnavara became the highest priced filly in the world this year when Sugar Whiskey Trading beat off rivals to realise a winning bid of 4.8m guineas (£5m), while Porta Fortuna was sold to [...]

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